Nintendo quietly dropped It’s Me, Mario!, a set of three one‑minute stop‑motion shorts aimed at very young children. They coincide with the launch of a new “My Mario” product line in Japan. Think amiibo wood blocks, plushies, clothes, and more.
How to Watch the Shorts
Simple, short, and now live.
- Three episodes, each roughly one minute long.
- Released on Japan’s Nintendo YouTube channel and the Play Nintendo channel, aimed at younger viewers.
- Episode themes:
- Mario’s Moustache – Mario combs a moustache that keeps changing (even into Wario’s).
- Top Hat – Mario tries to reach his cap on a tall Question Block.
- Shell Games – He kicks a Koopa Troopa shell, only for it to bounce back at him.
The “My Mario” Product Line
These videos are part of a broader new collection.
- The My Mario line launched 26 August 2025 in Tokyo, Osaka, and Kyoto.
- It includes toys, clothes, books, and more.
- Key piece: wood block sets featuring Mario, Luigi, Peach, and Yoshi. Each block doubles as an amiibo.
- 3‑piece set: ¥2,980 (~US $20)
- 30‑piece set: ¥19,980 (~US $135)
- Other items include hoodies, rompers, backpacks, tableware, plush rattles, etc.
- Japan‑only for now, but some products are expected overseas in 2026.
Who Made the Stop‑Motion?
Behind the scenes details.
- The shorts are produced by Dwarf Studios—the team that did the Pokémon Concierge series on Netflix.
Why This Matters
It’s more than just cute clips.
- Targets preschoolers with engaging, simple stories.
- Blends video content and physical products to reinforce brand affinity.
- Fits neatly into the build‑up for Mario’s 40th anniversary next year.
FAQ
Where can I watch the It’s Me, Mario! shorts?
On Nintendo of Japan’s YouTube channel and the Play Nintendo channel—both target younger audiences.
What products are in the “My Mario” range?
Toys (like wooden amiibo blocks), clothing (hoodies, rompers), plush rattles, tableware, and books/app-based plays.
Will these products be sold outside Japan?
Yes. Some items are expected to roll out internationally in 2026.
