Kojima found the lonely Peter Parker genuinely fresh
Hideo Kojima’s Spider-Man: Brand New Day review is firmly positive, with the game creator singling out its isolated version of Peter Parker.
“A lonely hero. A lonely Spidey. A lonely Peter Parker,” Kojima wrote on X/Twitter. “It felt fresh, and I really enjoyed it.” The reaction comes in a review running just under 200 words and 1,000 characters, giving him room to consider the film beyond a quick social-media endorsement.
As our sister site IGN Middle East highlighted in its coverage of Kojima’s review, his longer film posts tend to be reserved for movies that leave him with something to discuss. Brand New Day certainly gave him material.
His praise centres on Peter’s loneliness and inner conflict rather than spectacle. For a character who regularly spends his evenings swinging between skyscrapers and being blamed for everything, a little introspection feels entirely on brand.
The continuation-and-reset structure won him over
Kojima believes Spider-Man: Brand New Day works simultaneously as a continuation of the previous film and the beginning of a new series.
“Until now, Spider-Man films have generally been grouped into self-contained trilogies,” he wrote. “With each new iteration, the cast and creative team changed, allowing the franchise to reinvent itself for a new era.”
Brand New Day takes a different route in his reading. Kojima noted that the cast and story continue from the previous film even though “everything has been reset”, leaving Peter alone and dealing with the emotional consequences of that situation.
He called the result “a very clever structure”. That assessment is the most interesting part of his review: Kojima is responding to the film’s attempt to preserve continuity while giving Tom Holland’s Peter Parker a sharply altered personal world. Same Spider-Man, very different emotional luggage.
This remains Kojima’s individual reaction rather than a broader critical consensus. Still, he is responding to a specific creative choice instead of simply declaring that the web-swinging was good, which already puts the post several floors above the usual social-media review.
Blockbuster pressure sits behind Kojima’s praise
Kojima’s wider concern is that blockbuster filmmakers face an increasingly difficult balance between creative intent and audience expectations.
He argued that social media amplifies public opinion and makes “genuine, heartfelt filmmaking” increasingly challenging. Brand New Day therefore becomes, in his view, a test of how much personality can survive inside a franchise that carries major commercial expectations.
“Because of that, this is a film that puts the ‘Brand’ in ‘Brand New Day’ to the test, as part of a blockbuster franchise that simply cannot afford to fail,” he wrote.
It is a more measured response than a straightforward recommendation. Kojima enjoyed the film, admired its structural choices, and used it to examine the tension surrounding modern franchise filmmaking. Apparently, Peter Parker is not the only one feeling the pressure.
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