Coca-Cola has launched a new limited-edition flavour in collaboration with Riot Games in the form of Coca-Cola Ultimate Zero Sugar. The new flavour is designed to celebrate every League of Legends player and comes in a striking black and gold design with a bespoke Ultimate crest and a magical Hextech glow.
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“We’re excited for players to taste the new flavour, a unique and bespoke collaboration with Coca-Cola, a globally recognised brand loved by millions,” said David Mulhall, Head of Business Development and Partnerships at Riot Games, in a press statement. “They share many of the player-focused values we have at Riot, and we are honoured to be the first gaming collaboration for Coca-Cola Creations.”
The collaboration brought immersive gaming activations at the Mall of the Emirates and Yas Mall, Abu Dhabi, inviting players to come and experience League of Legends first-hand and try the new Ultimate Zero Sugar flavour.
League of Legends players can also unlock limited edition Ultimate emotes in-game through a series of missions by scanning the QR code on the Coca-Cola Ultimate Zero Sugar bottle or can. Players will then be transported to the Coca-Cola Creations Hub to experience unique Coca-Cola Creations digital experiences to unlock the exclusive emotes.
Coca-Cola Ultimate Zero Sugar is now available across all retail outs in the UAE for a limited period.
Will you be trying out the new flavour? Let us know in the comments below!