Two founders launched FeedMeNot, a fake food delivery app that copies the Swiggy and Zomato ordering flow, then charges 0 and delivers nothing.
The founders say it’s meant for the 1 AM craving, “where the wait is the pause”. Instead of food at the door, you get a rider moving across a map while the urge fades. The company’s website says most of a craving’s pull is gone within 15 to 30 minutes if you don’t act on it.
The founders say the app has 73 pretend restaurants, a cart, a bill, and a rider on the map. You fill the cart, place the order, but your bill stays at 0. Afterwards, the app’s stats show the money you didn’t spend, the calories you skipped, and how many cravings you’ve let pass.
FeedMeNot isn’t connected to Swiggy, Zomato, or any other delivery service, and the site says no real restaurant is contacted. Uber’s rejected takeover bid for Delivery Hero shows how high the stakes are in food delivery. FeedMeNot takes the opposite route: it’s built to help people wait out a craving, not to get them to order.
The app is free on Google Play, and an iPhone version is planned, though the founders haven’t given a date. The company says it shows some ads and offers an optional paid plan for extra features. You can try the pretend ordering without signing in, and the site says your cravings, streaks, and stats stay on your phone. It uses an email login code only if you want to save your progress.
The browser demo offers the same 0 payment checkout and a craving timer, for anyone without an Android phone.
The founders aren’t pitching it as a cure, and the website correctly states the app hasn’t been clinically tested.
We are early and do not know yet how much it changes real ordering
FeedMeNot founders
The browser demo is the easiest way to judge it for yourself the next time you have a craving at 1AM.
