The Esports World Cup (EWC) 2025 launched on July 11 in Riyadh with a sold-out ceremony at ANB Arena. Post Malone headlined, joined by a genre-melding performance called “Til My Fingers Bleed.” The event marked seven weeks of intense global gaming, entertainment and community celebration.
Opening Night: Music Meets Gear
The show mixed K‑pop, hip‑hop and rock.
- Live performance of “Til My Fingers Bleed”
- Post Malone’s solo debut of “Circles”
- High-energy set by Alesso and Tina Guo
The official Song of the Year for EWC 2025, “Til My Fingers Bleed,” got over two million streams in its first week. DINO (from SEVENTEEN), Duckwrth and Telle Smith of The Word Alive joined on stage. Visual production featured a 40‑metre mountain set, LED ceiling and AR design, making a dramatic backdrop to the gamers’ spotlight.
Post Malone Delivers a Highlight
Known for his record-breaking tracks and awards, Post Malone opened with a silence-first staging. Backed only by lighting, he started with “Circles.” The raw focus on his vocals created a decisive in‑arena moment that set the tone. His simple entrance let the music speak, earning a strong connection with fans.
EDM Meets Classical: Alesso & Tina Guo
Alesso, a Grammy‑nominated DJ, brought dance energy with cello icon Tina Guo.
- Sync of electronic production with live cello
- Intense, adrenaline-charged “Ascension” track
Their collaboration combined electronic and string performance. The result: a textured, physical experience echoing the tension of esports. It felt like a score to high-stakes gaming moments unfolding across the tournament.
Diverse Celebrity Red Carpet
A wide spectrum of stars from different fields hit the red carpet:
- Tyler 1 (streamer)
- Osi Umenyiora (NFL legend)
- Magnus Carlsen (chess grandmaster)
- Karry Wang (actor)
- Arslan Ash (pro gamer)
Their presence underlines EWC’s aim to unite sports, entertainment and gaming worldwide, showing esports’ growing appeal across fan communities.
Creative Vision Behind the Spectacle
Ariel Horn (executive producer) and Viranda Tantula (creative director), working with Possible Productions, designed visuals that mirrored the intensity of the tournament.
- Mountain stage for rising stakes
- LED ceiling + dynamic lights for immersion
- AR transitions for broadcasting polish
It wasn’t just a show—it told a story. Players on stage, flickering light and AR pulses made each moment feel alive. The aim: emotional connection, not flash.
What’s Next: The Competition Begins
With the show done, the tournament begins. Top esports clubs clash daily across Boulevard City arenas. They compete for the Esports World Cup Club Championship, touted as the biggest prize pool in esports.
FAQs
What is the official Song of the Year for EWC 2025?
“Til My Fingers Bleed.” It hit over two million streams in its first week and was performed live by DINO (SEVENTEEN), Duckwrth and Telle Smith.
When does competitive play begin?
Tournament matches begin immediately after the Opening Ceremony. They run daily throughout the seven‑week event across multiple Riyadh venues.
Who performed besides Post Malone?
DINO, Duckwrth and Telle Smith on the official song, Alesso and Tina Guo with “Ascension”, Post Malone opened with “Circles”
