Deerfields Mall in Al Bahia, Abu Dhabi has launched two summer campaigns: a back-to-school festival running until 13 September, and a raffle that sends ten shoppers around the emirate’s attractions until 27 September.
Back-to-school festival
The festival runs daily from 10:00 to 22:00 on Level 2, under the theme “Big Brands. Best Prices.” Participating retailers are discounting the school essentials — backpacks, stationery, uniforms and footwear — from regional and international brands.
Kids Arts and Crafts sessions, run with HIDIY, keep children occupied while parents do the shopping. The sessions are supervised, which is the part most parents care about.
The raffle: AED 100 buys an entry
Shoppers who spend AED 100 or more at any retail, dining or entertainment outlet across the mall can enter the “Shop. Win. Explore Abu Dhabi.” draw. Ten winners receive access to a selection of the emirate’s attractions: the Yas Island theme parks (Ferrari World, Warner Bros. World, SeaWorld and Yas Waterworld), Louvre Abu Dhabi, the Natural History Museum, Zayed National Museum, Emirates Park Zoo and Yas Plaza. A dining offer at Zaman Beirut is included.
“For families, getting ready for the new school year means making sure the essentials are covered while keeping children engaged during the summer. These campaigns are designed to make that experience easier for our customers, with school shopping, activities and family experiences brought together at Deerfields Mall. The Abu Dhabi promotion also gives our customers an opportunity to explore the emirate’s attractions and spend time together as a family.”
Nabil Essakouti, General Manager of Deerfields Mall
If you’re shopping in Abu Dhabi
The raffle is a reason to do the school shopping at Deerfields rather than anywhere else: AED 100 at any outlet — retail, dining or entertainment — is one entry. The prize list covers the Yas Island parks, three museums and a zoo, which is a fairly full Abu Dhabi itinerary for ten families. Warner Bros. World has had a busy year on Yas Island, and the mall’s raffle now leans on it too.
The back-to-school timing matters for a broader reason: our guide to the UAE’s back-to-school tech deals covers the gadget side of the season, while Deerfields is chasing the uniform-and-backpack end. Malls across the country are competing for summer footfall — Dubai’s malls have been hosting free runs and wellness deals — and a raffle with this much of Abu Dhabi’s leisure portfolio in it is Deerfields’ answer.
Where is Deerfields Mall?
It sits at the entrance to Abu Dhabi off the Dubai–Abu Dhabi Highway (E11), covering the Al Shahama and Al Bahia areas, a few minutes from Khalifa City, Al Raha Beach and Al Reef.
Which retailers are taking part in the back-to-school offers?
More than 200 brands operate at the mall, including Adidas, H&M, Carrefour, Centrepoint, Max and The Body Shop. Offers cover backpacks, stationery, uniforms and footwear.
