Al Tayer Motors has been appointed the exclusive importer-distributor for Kia in the United Arab Emirates.
Gulf News reported that the companies confirmed the appointment on Monday, 31 August 2026.
Al Tayer Motors will run Kia sales, service, parts and after-sales across Dubai and the Northern Emirates. Premier Motors, described by Gulf News as Al Tayer Motors’ Abu Dhabi operation, will cover Abu Dhabi and Al Ain.
Kia distributor UAE: Dubai, Abu Dhabi and Al Ain
The split is set out in the companies’ statement on ZAWYA: Al Tayer Motors oversees Kia in Dubai and the Northern Emirates; Premier Motors handles Abu Dhabi and Al Ain.
We are proud to welcome Kia customers to the Al Tayer Motors and Premier Motors family. Kia has built a strong reputation and loyal customer base in the country over many years. We look forward to building further on that foundation to deliver the exceptional standards of care, service and support that customers expect from a forward-looking, world-class dealership.
Saeed Humaid Al Tayer, managing director, Al Tayer Motors
Showrooms and service bookings sit with Al Tayer Motors. The statement lists 800 MOTORS (800 668677) as the contact number.
Existing Kia warranties continue
Existing Kia warranties, service agreements and after-sales support will continue without interruption and will be fully honoured by Al Tayer Motors and Premier Motors, the statement says.
The appointment of Al Tayer Motors and Premier Motors marks a strategic milestone for Kia in one of the region’s most dynamic markets. Their extensive expertise and strong operational capabilities will help strengthen the Kia ownership experience and support our transformation into a leading provider of sustainable mobility solutions. We also extend our sincere gratitude to Juma Al Majid Group for its valued partnership and contribution to Kia’s success in the UAE. The strong foundation they established will support Kia’s next phase of growth.
Hoo Gon Kim, president, Kia Middle East and Africa
Gulf News also recorded that Kia thanked Juma Al Majid Group for the previous partnership.
EV and commercial models already on the slate
Kia’s UAE portfolio, the statement says, spans passenger vehicles, SUVs, electric vehicles, commercial vehicles and pickup trucks. The brand recently introduced the PV5, with more launches planned this year.
tbreak covered the Kia PV5 Middle East debut at Dubai’s Museum of the Future on 24 June 2026. No UAE price or on-sale date had been announced then, and this week’s statement does not add either figure.
Al Tayer Motors was established in 1982 and, according to the statement, employs more than 3,100 people, with sales, service and parts centres in Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah and Fujairah. Its current brands include Ford, Lincoln, Jaguar, Land Rover, Ferrari, Maserati, Ford Trucks, Foton, VinFast and DEEPAL. In Abu Dhabi those brands are represented through Premier Motors.
Owners looking for sales, service or parts should call 800 MOTORS. Existing Kia warranties remain in force with Al Tayer Motors in Dubai and the Northern Emirates, and with Premier Motors in Abu Dhabi and Al Ain.
