HPE is back at GITEX Global from 13 to 17 October at Dubai World Trade Center, with a refreshed brand and a very pointed pitch: it wants to be the partner for the AI era. Expect end-to-end AI stacks, a 100% fanless direct liquid cooling system promising big power savings, and a consolidated networking portfolio across Aruba and Juniper. You’ll find HPE at Hall 6, Stand A30.
AI solutions: from “factory” to private cloud
HPE is bundling the messy parts of AI into something you can actually deploy without knitting 12 vendors together. The company is highlighting its AI Factory solutions and HPE Private Cloud AI as the core offers.
- Integrated end-to-end AI stack and services
- AI Factory options for service providers, model builders and sovereign needs
- Private Cloud AI as a turnkey setup for enterprises
In plain English: HPE is trying to remove the DIY pain from standing up modern AI infrastructure. The AI Factory angle targets those building or serving multiple AI tenants, while Private Cloud AI is the all-in-one for enterprises that want control without the integration drama. For the UAE, that theme aligns with local pushes on data residency and fast deployment cycles.
Related reading on Tbreak: our coverage of enterprise AI moves in the region, like Akamai’s focus on AI and sovereignty in Dubai.
Cooling: 100% fanless direct liquid cooling
Yes, the cooling bit is bold. HPE is touting a fully fanless direct liquid cooling (DLC) architecture designed for large AI clusters. The claim: up to 90% lower cooling power use versus traditional air-cooled setups.
- Direct liquid cooling, no fans in the system design
- Targeted at large-scale AI deployments
- Stated 90% reduction in cooling power consumption versus air
If you’re running dense GPU racks for training or heavy inference in the Gulf, energy and heat are not cute problems. A fanless DLC design, if implemented as described, cuts power draw for cooling and helps with floorspace density. It also lines up with the region’s growing interest in greener data centres that still crunch LLMs without turning the server room into a hair dryer.
Networking: Aruba + Juniper under one roof
Networking is getting an “AI-native and secure” umbrella. HPE is positioning a combined portfolio that pulls together Aruba and Juniper to simplify end-to-end connectivity, especially for data-hungry hybrid AI workloads.
- Unified portfolio across HPE Aruba Networking and HPE Juniper Networking
- Designed for secure, AI-assisted operations across campus, branch and data centre
- Highlight: Aruba Networking Central “agentic mesh” for autonomous analysis and remediation
Translation: lots of knobs get tuned by software. The “agentic mesh” bit signals more autonomy in fault-finding and response, which saves ops teams time and reduces those 3 a.m. Slack pings when a segment decides to sulk.
Related reading on Tbreak: how big vendors are reframing networks for AI-heavy traffic patterns.
Where to find HPE at GITEX 2025
If you’re planning your route through the halls, HPE is in Hall 6 at Stand A30. Expect hands-on demos and engineers on the floor to talk shop across AI, networking and hybrid cloud.
- Event dates: 13–17 October 2025
- Venue: Dubai World Trade Center
- Stand: Hall 6, A30
And yes, this year is GITEX Global’s 45th edition. The timing and location are handy for UAE teams juggling budgets and approvals in Q4.
Why HPE says this year matters
HPE is using GITEX to mark ten years as a standalone company and push a sharper brand message: “essential partner for the AI era.” There’s a regional angle too, with a nod to the UAE’s Vision 2031 for integrated, advanced infrastructure.
- 10-year milestone for HPE as a standalone firm
- Messaging centred on being an AI-era partner
- Ties to UAE modernisation goals and customer outcomes in the region
If you’re weighing vendors, the pitch is simple: HPE brings tech and the “trusted guide” posture to help teams move faster and scale smarter. We’ll see how that lands with CIOs staring down AI projects with moving parts and moving budgets.
Related reading on Tbreak: recent HPE channel and ecosystem updates that show how the company is tuning its go-to-market here.
When and where is HPE exhibiting at GITEX 2025?
From 13 to 17 October 2025 at Dubai World Trade Center, Hall 6, Stand A30.
What AI products is HPE highlighting?
HPE AI Factory solutions for providers and model builders, plus HPE Private Cloud AI as a turnkey enterprise setup.
What’s special about the cooling system?
A 100% fanless direct liquid cooling architecture that HPE says can reduce cooling power use by 90% compared to air.
How is HPE approaching networking?
By combining Aruba and Juniper into a single “AI-native and secure” portfolio, with features like Aruba Central’s agentic mesh for autonomous analysis and fixes.
Why is HPE making a big deal of GITEX this year?
It coincides with the 45th GITEX and HPE’s 10-year milestone as a standalone company, with a message centred on being the essential AI partner for UAE customers and beyond.
