Dubai Home Festival (DHF) is layering in a new citywide mechanic: Daily Home Drops. From 8 to 16 October, one flash deal goes live each day, at one location only, from 10 am until stocks run out. Shoppers can preview the next day’s drop 24 hours ahead on the DHF site and @DubaiFestivals. The first drop, on Wednesday 8 October, features TERIM microwaves at Better Life with big markdowns.
What the ‘Daily Home Drops’ are
A simple idea, executed tightly for urgency.
- Runs 8–16 October 2025
- One offer per day, one location
- Starts 10 am, valid until stocks last
- Next day’s offer unlocks 24 hours in advance on official channelsThe Daily Home Drops are positioned as surprise flash deals across home and electronics, with DFRE rolling out a new offer each day. It’s a classic scarcity play, but with a daily rhythm that encourages repeat store visits.
First drop: TERIM microwaves at Better Life
Kitchen kit kicks things off.
- Date: Wednesday, 8 October
- Products: TERIM Microwave 20L and 30L
- Prices: AED 139 (was AED 299) and AED 199 (was AED 399)
- Where: Mall of the Emirates, City Centre Mirdif, Palm Jumeirah Mall
Better Life hosts the opening salvo with two TERIM models at steep cuts for one day only. If you need a spare for the office pantry or a starter unit for a new flat, this is low risk, low price. Doors open at 10 am, and, yes, expect queues.
How to stay ahead each day
Plan, don’t wing it.
- Check the DHF site and @DubaiFestivals 24 hours before each drop
- Note the single store per deal and the 10 am start time
- Move early; stock is finite
DHF will reveal each day’s location and product a day in advance via its website and social channels. That heads-up matters because each deal is tied to one venue only, and once stock is gone, that’s it. Set calendar alerts for the period and plan routes to the listed store.
What else is happening during DHF 2025
It’s not just the Drops.
- Citywide promotions, bundles and cashback
- Spend-and-win draws and loyalty bonuses
- New activations beyond furniture into appliances and electronics
Daily Home Drops slot into a wider DHF 2025 programme that already includes prizes, bundles and other traffic-driving promos across malls and retailers. If you’re hunting across categories, combine the one-day drops with ongoing offers to stretch your budget.
Key retail partners to know
Expect action at these groups and destinations.
- Majid Al Futtaim (Mall of the Emirates, City Centre Deira, City Centre Mirdif)
- DHAM (Bluewaters, Ibn Battuta Mall, Palm Jumeirah Mall, The Outlet Village, Al Seef, Nad Al Sheba Mall)
- Al Futtaim Malls (Dubai Festival City Mall, Festival Plaza)
- Merex (City Walk, The Beach JBR)
- Plus other strategic partners and the key sponsor Commercial Bank of Dubai
The partner list spans most of Dubai’s major mall operators, which hints at where some drops might surface. Keep your eye on the larger destination malls first, then on speciality retailers with relevant stock.
What are DHF Daily Home Drops?
A series of one-day flash deals on home and electronics from 8–16 October, each tied to a single location and starting at 10 am.
How do I find out the next day’s deal?
Each offer is revealed 24 hours in advance on the Dubai Home Festival website and @DubaiFestivals on Instagram and TikTok.
What’s the first deal?
On Wednesday 8 October at Better Life: TERIM Microwave 20L for AED 139 and 30L for AED 199, available only at Mall of the Emirates, City Centre Mirdif and Palm Jumeirah Mall.
Are there other DHF promotions running?
Yes. DHF features citywide prizes, bundles, loyalty bonuses, cashback, spend-and-win and new activations alongside the Daily Home Drops.
Who organises DHF?
Dubai Festivals and Retail Establishment (DFRE), part of Dubai’s Department of Economy and Tourism.
Notes for readers
Daily Home Drops are local to Dubai and go live at 10 am Gulf Standard Time. If you’re travelling between malls, budget for parking and peak-time traffic around openings. The festival itself runs 3–16 October, while the Daily Home Drops component runs 8–16 October. Plan your route and timing accordingly.
