Ford is charging ahead in Saudi Arabia, recording a 16% year-to-date sales increase compared to August 2024 — its best August since 2016. The brand now ranks fifth by sales volume in the Kingdom, powered by steady demand for the Taurus, Territory and Everest.
- 16% year-to-date growth in Saudi Arabia
- Best August performance since 2016
- Top-selling models: Taurus, Territory, Everest
This strong showing cements Saudi Arabia as Ford’s largest market in the Middle East and North Africa. Ravi Ravichandran, Ford MENA President, credited the growth to “dedicated teams and trusted partners,” while emphasising Ford’s long-term commitment to the Kingdom’s evolving automotive landscape.
Regional Strength: Ford’s Middle East Growth Story
Ford isn’t just winning in Saudi Arabia. Across the Middle East, the brand’s growth has surged nearly 140% over the past three years, with Saudi Arabia leading regional sales, followed by the UAE and Kuwait.
- Ford ranks fifth among automakers by volume in the region
- Territory and Taurus remain top sellers
- Everest sales up 57% year-on-year
- Ford is the fastest-growing brand among the top five OEMs
The Territory and Taurus continue to anchor volume, while the Everest’s 57% jump makes it the standout SUV performer. Ford’s Raptor range — Bronco, F-150 and Ranger — continues to lead the performance segment, keeping loyal fans hooked.
New Launches for 2025: Territory Hybrid and Expedition
The 2025 lineup brings two major debuts to Saudi Arabia — the new Territory Hybrid and the all-new Expedition. Both vehicles were showcased at a Riyadh driving experience this week, highlighting Ford’s blend of performance, technology and efficiency.
- Territory Hybrid joins Ford’s growing hybrid/EV range
- Expedition redesigned for modern families
- Mustang Mach-E EV launching soon in the region
The Territory Hybrid marks Ford’s continued investment in electrified mobility, now offering four hybrid or electric options in the region. It aligns perfectly with Saudi Vision 2030’s focus on sustainability and next-gen transport solutions.
Innovation and Connected Services on the Horizon
Ford isn’t stopping at cars. The company’s connected services app is set to launch in Saudi Arabia soon, offering owners remote access to key features like vehicle information and remote start.
- New connected app enhances user experience
- Seamless control via smartphone
- Strengthens after-sales and customer support
Combined with new vehicles like the Mustang Mach-E and Lincoln Navigator due in 2025, Ford’s digital push aims to keep customers more connected than ever.
What’s driving Ford’s 2025 sales growth in Saudi Arabia?
A mix of strong demand for the Taurus, Territory, and Everest, plus new hybrid and EV models that fit the market’s shift toward sustainability.
When will the Ford Mustang Mach-E launch in Saudi Arabia?
The all-electric Mustang Mach-E SUV is expected to debut in the Kingdom later in 2025.
What is Ford’s connected services app?
A new mobile application giving Saudi customers remote vehicle control and status updates, including remote start and system checks.
Which Ford models are most popular in the Middle East?
The Taurus and Territory lead sales, while the Everest is the fastest-growing SUV model in the region.
How does Ford’s strategy align with Saudi Vision 2030?
By expanding its hybrid and electric lineup, Ford supports the Kingdom’s move toward sustainable mobility and reduced emissions.
