ASUS ran its first Techsphere Forum in Dubai and kept the focus on practical AI, not buzzwords. The company showed AI PCs and education devices, plus software and sustainability updates, all tied to the UAE’s AI 2031 goals. It happened on 25 September at The Ritz-Carlton, with partners and customers in the room.
What ASUS announced in Dubai
ASUS put business and education front and centre. The showcase spanned ExpertBook laptops, rugged Chromebooks, and an all-in-one PC.
- ExpertBook P5405 Copilot PC
- ExpertBook B9403 (lightweight)
- Chromebook CR1204 (rugged for schools)
- Chromebook Plus CX1405 with 12 months of Google One AI
- P470VA All-in-One PC
In plain terms: AI-assisted Windows laptops for offices, durable ChromeOS machines for classrooms, and a tidy desktop for front desks and labs.
If you’re weighing laptops for study or office work in the UAE, our Best Back-to-School laptop deals guide gives you price context and alternatives from other brands. And for creators, see our laptop buying advice for photo editing.
Why Dubai, why now
ASUS said the UAE remains key to its regional strategy, with customers eager to adopt new tech. The forum let the team gather feedback and align with local needs. Mohit Bector, Commercial Head – UAE & GCC, tied it to supporting the country’s AI Strategy and “empower[ing] enterprises and students.”
- First Techsphere Forum held in Dubai on 25 September 2025
- Audience: end users and partners
- Stated aim: support the UAE AI Strategy 2031 via AI-ready devices and solutions
This is consistent with ASUS’s regional push—we saw a similar, business-leaning lineup in Oman earlier this summer. Read our coverage here: ASUS brings AI-ready business tech to Oman. tbreak.com
Panels: making AI boring (in a good way)
Two panels cut through the noise and focused on execution. The first argued every company will become an “AI company,” because data-to-decision workflows are now baseline. The second stressed rolling AI into daily ops while staying transparent and compliant.
- Panel 1: “From Data to Decisions: Leveraging AI Across Industries”
- Panel 2: “AI-Powered Workspaces and the Future of Work”
- Themes: foundation models aren’t the story; policy, process and accountability are
Takeaway for UAE teams: start with narrow, measurable use cases (document drafting, support tickets, classroom feedback), then scale. The hardware here is meant to run that stack reliably.
Sustainability notes that matter to buyers
ASUS reiterated its design-and-manufacturing sustainability practices, including materials and compliance with EPEAT, ENERGY STAR 8.0 and RoHS.
- Eco-friendly materials and packaging
- Recognised standards: EPEAT, ENERGY STAR 8.0, RoHS
- Ongoing push towards a circular economy and net-zero operations (company mission)
For IT buyers, this helps with ESG reporting and school/enterprise procurement checklists. It’s also a hint that spare parts and recyclability are on ASUS’s radar.
What’s next (and where to see it)
ASUS says the full lineup shown in Dubai, plus more, will be on the stand at GITEX GLOBAL 2025. If you’re visiting, it’s a good chance to test keyboards, trackpads, and webcam quality—the basics that specs sheets miss.
Jumping on a deal instead? Bookmark our ASUS round-up: ASUS Back-to-School UAE 2025—deals and bundles.
What is ASUS Techsphere?
It’s a new ASUS forum format for customers and partners. The first UAE edition ran in Dubai on 25 September 2025.
Which products stood out?
ExpertBook P5405 (Copilot PC), ExpertBook B9403, rugged Chromebook CR1204, Chromebook Plus CX1405 with a year of Google One AI, and the P470VA AiO.
How does this support the UAE AI Strategy 2031?
ASUS framed the lineup as “AI-ready” and aimed at real-world business and education use, aligning with the country’s plan to build AI skills and industries.
