Dubai Home Festival (DHF) is back from 3–16 October 2025 with big savings across furniture, homeware, appliances and electronics. Expect discounts up to 75%, an opening-weekend mega sale, and new activations across the city. There’s also a “Shop, Scan & Win” promo that hands five shoppers AED 20,000 each to glam up their homes. And for the tech-curious, a Smart Home Hub pops up at Festival Plaza.
What’s new this year
A quick look at the headline changes.
- First-ever Shop, Scan & Win – Home Glam Up: spend AED 500 or more and you could be one of five winners of AED 20,000.
- Mega Sale Weekend to kick things off, with further cuts up to 90% at select retailers.
- Smart Home Hub at Dubai Festival Plaza, running the full two weeks.
- Extra daily drops, an online warehouse flash sale, and bundle deals across key stores.
These additions sit alongside the usual brand participation and citywide offers. Think IKEA, Home Box, West Elm, Crate & Barrel, and more—plus the electronics names you expect. DFRE is clearly pushing value and new formats, not just more of the same.
Dates, timings and the big promos
The essentials you need before you head out.
- Dates: 3–16 October 2025
- Citywide discounts: up to 75% across home and electronics stores
- Opening Weekend “Mega Sale”: one-weekend only, with deeper cuts up to 90% at select retailers
- Shop, Scan & Win – Home Glam Up: five winners of AED 20,000; minimum spend AED 500; runs across participating stores during DHF
Visit Dubai lists DHF as a two-week retail festival dedicated to home interiors and prizes; the “Shop, Scan & Win” DHF edition has live T&Cs confirming the competition period 3–16 October. Keep your receipts and follow the scanning instructions—no receipt, no entry.
Smart Home Hub: try-before-you-buy for connected living
A tech-enabled showcase lands at Dubai Festival Plaza.
- Home Edit Hub: design rooms on an interactive digital wall
- AR scan-and-style treasure hunts with rewards
- AI tools for virtual interior design and personalised setups
- Family-friendly demos and hands-on activities
If you’ve been sitting on the fence about Matter, Thread, or how lights talk to sensors, this is a low-pressure way to test ideas without buying a box of random gadgets. It’s a good add for Dubai, where smart-home interest is growing but many homes still need simple set-ups and clear value.
Brand tie-ins and prizes: what’s worth your time
Plenty of side promos are stacked on top of the core DHF offers.
- Emax is running a scratch-and-win across home appliances. Instant prizes worth AED 50,000 are on the table with a AED 1,500 minimum spend, plus chances at bigger hardware wins.
- Tickit is offering double points on Reno home-renovation spends via linked Visa or MasterCard.
- Emirates Skywards Everyday is marking its 25th year with 25% bonus Miles at participating outlets and a draw for 25 million Miles.
Appliance deals plus instant-win mechanics will tempt anyone eyeing a vacuum, air fryer, or washer upgrade ahead of the cooler months. If you stack retailer offers with loyalty schemes, you can shave a tidy amount off the bill.
How UAE shoppers can actually save more
Some quick, practical tips that work in Dubai.
- Hit the opening weekend for the deepest markdowns, then return mid-week for quieter aisles and any fresh daily drops.
- Price-check across mall stores and Amazon.ae—air fryers and small appliances swing wildly.
- Stack loyalty: SHARE, Tickit, Skywards Everyday and store credit cards often overlap with festival pricing.
- Bundle smart-home kits: lights + sensors + switches cut set-up headaches and usually price better than one-offs.
- Don’t ignore delivery: many retailers waive delivery and assembly during DHF—ask before you pay.
We’ve seen recent UAE pricing on kitchen gear dip below “big sale” levels outside the classic shopping windows. So, check live prices even during a festival—you might snag a better online deal on the same day.
Where this fits in Dubai’s retail calendar
DHF is part of the city’s year-round festival slate—DSF in winter, DSS in summer, then targeted themes like home in October. The 2025 retail calendar flagged DHF for early October well in advance, so expect strong mall support and tie-ins.
When is Dubai Home Festival 2025?
From 3 to 16 October 2025 across Dubai.
What are the biggest savings?
Citywide discounts up to 75%; an opening-weekend “Mega Sale” with some retailers pushing up to 90% off.
How does “Shop, Scan & Win – Home Glam Up” work?
Spend AED 500 or more at participating stores during DHF, scan and enter for a chance to be one of five winners of AED 20,000 each. T&Cs confirm the competition window matches DHF dates.
