Esqyre has launched in the UAE with a clear pitch: a tech-driven lifestyle platform that lets you book luxury cars today and adds yachts, jets, helicopters and boutique stays next, with UAE Pass sign-in and verified partners built in. The company says every vendor is handpicked, with listings filtered for trusted providers.
What is Esqyre and what can you book now?
Esqyre is positioning itself as a curated lifestyle aggregator, not a traditional travel app. At launch, you can book self-drive luxury cars and chauffeur services in the UAE. Upcoming categories include yacht charters, private jets, helicopter bookings and stays at boutique villas and 5-star hotels.
- Book now: self-drive cars, chauffeur transfers.
- Coming next: yachts, private jets, helicopters, boutique villas, 5-star hotels.
- Audience: UAE residents and travellers looking for one place to manage high-end bookings.
Esqyre describes the service as “curated, intelligent, and effortlessly accessible,” with the aim to reduce noise and friction in high-end bookings. The focus is on ease—few taps to confirm a car or driver now, and the same flow to add elevated experiences as more categories roll out.
UAE Pass integration and verification are core
The headline tech feature here is UAE Pass sign-in at account creation. According to the company, onboarding is instant via the national digital ID, which should cut down on manual checks. Equally key are vendor verification and curation—listings are filtered to show only trusted providers.
- Instant sign-up: UAE Pass integration at registration.
- Quality control: handpicked vendors; vetted services; emphasis on privacy and trust.
- Local first: UAE-born interface built for local expectations and speed.
From a user’s point of view, UAE Pass should help with identity assurance and faster KYC. Vendor vetting can also reduce the back-and-forth usually needed for high-value bookings, which is often where premium plans break down. The aim is to keep the experience predictable without stripping away choice.
How it’s different from concierge and booking apps
Esqyre says it isn’t a generic marketplace or a chat-based concierge. The point is a single, structured view of premium mobility and stays—cars and drivers now, with yachts, jets and more to follow—presented with fewer, verified options. The company also stresses it’s “not a travel app,” but a broader gateway to premium living designed in the UAE.
More on Tbreak
- Narrower, curated catalogue vs. large, unvetted marketplaces.
- Structured booking flow vs. open-ended concierge chat.
- UAE focus: built around local lifestyles, vendors and expectations.
That focus matters in the UAE, where demand for on-demand premium services continues to grow with affluent residents and new arrivals. A tighter catalogue may make discovery faster and outcomes more reliable than trawling large platforms for the same cars or captains.
Who it’s for and typical use cases
The platform targets residents and visitors who want a faster route to trusted suppliers. Think a weekend in a Rolls-Royce, a Maybach airport transfer, or a short-notice yacht escape—with one sign-in and the same booking logic across categories.
- Weekend drives in ultra-luxury cars.
- Chauffeur service to and from DXB or DWC.
- Last-minute yacht or helicopter plans.
Esqyre’s pitch is speed plus trust. For time-pressed users who don’t want an assistant doing the legwork—or to cross-reference ten suppliers—the premise is a shortlist you can act on now, with the comfort that the vendor passed checks.
Availability, roadmap and where to learn more
Esqyre says it’s live in the UAE now, with cars and chauffeurs available at launch and more categories to be added. The company points to upcoming additions across private aviation, yachting and boutique hospitality. You can learn more at esqyre.com.
- Live market: United Arab Emirates.
- Launch services: self-drive luxury cars and chauffeur-driven transfers.
- Roadmap: yachts, jets, helicopters, boutique villas, 5-star hotels.
The company frames the move as part of a broader shift to “curated living,” with rising expectations for digital convenience. That aligns with how UAE users now compare services: fewer steps, faster checks, and providers that respect privacy.
What can I book on Esqyre today?
Self-drive luxury cars and chauffeur transfers, with vetted partners shown in the app.
How do I sign up?
You can register with UAE Pass for instant account creation, according to the company.
Is this a travel app?
No. The company positions it as a lifestyle platform built in the UAE for premium mobility and stays, not a traditional travel engine.
