iReserved, a homegrown booking platform built for high-end hospitality, is launching across the UAE on 18 September 2025. It offers floor-plan booking, secure payments, real-time availability and a promotions engine, with analytics to help venues reduce no-shows and grow revenue. The service will start in Dubai and Abu Dhabi, with regional expansion to follow.
What is iReserved and who is it for?
iReserved positions itself as a smart lifestyle booking platform for your phone, focused on premium dining and nightlife.
- Built for fine dining, lounges, beach clubs, hotel venues and nightlife
- Floor-plan booking, secure payments and live availability
- B2B2C model serving both guests and venue operators
- UAE-founded with a growth plan beyond the Emirates
- Mobile app for users, integrated dashboard for venues
For guests, this means a more precise reservation flow, including table selection and faster checkout. For venues, it centralises bookings, campaigns and performance metrics in one place, cutting the admin that usually lives across spreadsheets and phone calls. This follows a wider shift in the UAE where restaurant payments in the Middle East are becoming more digitised.
Key features at launch
The platform blends booking UX with operational tooling.
- Interactive floor-plan selection for tables and premium areas
- Real-time availability backed by a centralised reservation system
- Secure payments to reduce no-shows
- Customisable promotions to fill off-peak slots
- Analytics to optimise table mix and upsells
The combination is aimed at the biggest pain points for premium venues: underused VIP sections, late cancellations, and fragmented customer data. By tying bookings to payments and audience targeting, iReserved gives managers a clearer view of demand and better control over inventory. Secure checkout options are also becoming common across the region, with split payments and checkout in the region now widely available.
Market context in the UAE
The UAE’s hospitality sector is in growth mode, with a push toward digital services and data-led operations.
More on Tbreak
- Launch city focus: Dubai and Abu Dhabi
- Expansion next: Saudi Arabia, Qatar and Bahrain
- Longer-term: key hubs in Europe, Asia and North America
- Alignment: UAE digital economy and smart city goals
Positioning a UAE-built platform in this segment matters. Local teams understand seasonal demand, guest expectations around table placement and minimum spends, and the need for fast settlement across mixed payments. That context often determines whether a booking app is simply a listing tool or a revenue engine. It also aligns with how AI-powered convenience features in UAE apps are shaping daily services.
Who is behind iReserved and when can you download it?
The company is founded by Emirati entrepreneur Rashed Bin Haider, who frames iReserved as a hospitality intelligence platform rather than just a booking widget.
- Founder and CEO: Rashed Bin Haider
- Public launch: 18 September 2025
- Platforms: iOS App Store and Google Play Store (on launch)
- Business model: B2B2C with venue tools and guest app
The guest app aims to capture preferences so users can find and book the right spots quickly, while venues get unified reporting and campaign tools. It’s designed to be always-on for operators and low-friction for guests. This mirrors a trend already visible in other UAE apps, such as AI shopping assistants in the UAE.
What it could mean for venue operators
If adoption follows through, the biggest unlock is operational clarity.
- Lower no-show rates through deposits or pre-payment
- Better yield on high-value tables and cabanas
- One place to run and track promotions
- Cleaner customer profiles for repeat business
- Data to plan staffing and inventory against booking patterns
Premium venues live and die by utilisation of limited, high-margin space. A platform that captures booking intent early, ties it to payment, and feeds it into marketing gives operators room to tune pricing and floor plans in a data-led way. Reliable app peThe app is scheduled to launch on 18 September 2025 on iOS and Android.rformance is another factor, and that depends on best UAE mobile network for app reliability.
When does iReserved go live in the UAE?
The app is scheduled to launch on 18 September 2025 on iOS and Android.
Which venues can list on iReserved?
High-end restaurants, lounges, beach clubs, hotel venues and nightlife destinations.
Where is iReserved expanding after the UAE?
The rollout targets Saudi Arabia, Qatar and Bahrain next, followed by key hospitality hubs in Europe, Asia and North America.
