Jameel Motors has opened the first Farizon showroom and service centre in Dubai. The facility is located within the Dubai Airport Free Zone (DAFZA) to serve fleet and SME customers, offering sales, maintenance, and resale support under one roof. On display are Farizon’s electric and alternative fuel commercial vehicles, led by the SuperVAN series, which is aimed at urban logistics and last-mile delivery.
The move targets the growing demand for cleaner commercial transportation in the UAE. Jameel Motors says the location and service setup aim to cut downtime and improve confidence for fleet buyers.
What’s new at DAFZA
The site is Farizon’s first showroom and service hub in Dubai, operated by Jameel Motors. It focuses on business users who need quick access and fast turnaround.
- Location: Dubai Airport Free Zone (DAFZA)
- Scope: sales, maintenance and resale support
- Audience: UAE commercial communities, SMEs and fleet operators
- Goal: reduce downtime and improve service accessibility
DAFZA gives logistics players direct access to major routes and the airport area. That suits vans cycling between warehouses and urban stops. Jameel Motors frames the setup as a practical step to keep vehicles on the road while offering a single point for buying, servicing and future resale.
Vehicles on display: Farizon SuperVAN series
Farizon is showing its SuperVAN BEV range, built for delivery and service workloads. Configurations address payload, cargo volume and range.
- Battery options: 67 kWh with up to 376 km stated range; 106.4 kWh variant for longer routes
- Tech: infotainment system, Apple CarPlay, adaptive cruise control
- Use cases: urban logistics, last-mile delivery, service and trade fleets
The SuperVAN line gives operators a choice between daily short-hop vans and higher-capacity versions for longer shifts. Cab tech like CarPlay and driver assists targets ease of use for mixed driver pools. The goal is to offer a predictable cost per km and fewer moving parts than ICE vans.
Why this matters for UAE fleets
The UAE commercial vehicle market is growing, and operators face pressure to cut emissions and noise in dense areas. A local showroom plus service centre lowers barriers for trials and rollouts.
- Lower operating complexity with one local partner
- Shorter service windows to keep vehicles productive
- Wider choice of powertrains across electric and alternative fuels
- Support for TCO planning across purchase, service and resale
Fleet managers in the UAE care about uptime and predictable total cost. By putting sales and service together near key logistics corridors, Jameel Motors is trying to remove friction from EV adoption and let buyers pilot routes without long service detours.
Who is behind Farizon and Jameel Motors
Farizon is the commercial vehicle arm of Geely Holding. Jameel Motors distributes major brands across markets and now brings Farizon to the UAE under a full-service model.
- Farizon focus: new energy commercial vehicles using electric and methanol-hydrogen routes
- Backing: Geely Central Research Institute
- Jameel Motors footprint: operations across more than 10 countries
- Brands represented by Jameel Motors include Toyota, Lexus, BYD, GAC, MG, Farizon, Changan and Hino
For buyers, this pairing means access to a global OEM roadmap and a distributor with local experience in sales and aftersales. That combination matters when fleets standardise on platforms for five years or more.
Where is the new Farizon site in Dubai?
Inside Dubai Airport Free Zone (DAFZA). It combines a showroom with a service centre for commercial customers.
Which Farizon models are available in the UAE?
The SuperVAN BEV series is showcased, with 67 kWh and 106.4 kWh options and features like Apple CarPlay and adaptive cruise control.
What support does Jameel Motors provide after purchase?
Full lifecycle coverage: purchase, maintenance and later resale, aimed at reducing downtime for fleet users.
