Nintendo has locked in a 60-minute general Direct for Friday, 12 September. It starts at 6am PT / 9am ET / 2pm BST — that’s 5:00pm in the UAE — and will cover upcoming games for Switch 2 and the current Switch.
Nintendo press notes say “roughly 60 minutes”. That makes this the longest general Direct to date, with VGC pointing out only the Switch 2 reveal ran longer at about an hour and two minutes. Most general Directs land around 40–45 minutes, and the previous high-water mark was February 2021’s ~50-minute show.
When and how to watch in the UAE
The stream is set for Friday, 12 September at 5:00pm GST. Nintendo will host it on YouTube and its site.
- Date: Friday, 12 September 2025
- Time: 5:00pm GST (UAE)
- Stream: Nintendo’s official YouTube event page
- Length: About 60 minutes
- Focus: Upcoming Switch 2 and Switch games
If you prefer to set a reminder, the official YouTube listing is live now, and the landing page on Nintendo.com has the same details. Add 60–70 minutes to your calendar if you want space for post-show trailers.
What to expect (realistically)
Nintendo hasn’t listed specific titles for this stream beyond “upcoming games”. VGC’s reporting and recent ratings activity suggest updates on first-party projects and some third-party arrivals for Switch 2.
- First-party: Watch for status on headline Switch 2 titles highlighted this year
- Third-party: VGC has pointed to Resident Evil, Xbox-published releases and Assassin’s Creed activity for Switch 2
- Mario: The 40th anniversary sits the next day — odds are we’ll see something new tied to that milestone
Treat the third-party talk as informed expectation rather than a promise. Still, the extra runtime gives Nintendo room to balance Switch 2 news with ongoing support for the current Switch.
Context: the “longest ever” claim, in numbers
If you’re side-eyeing the superlative, here’s the baseline from recent, official sources:
- Feb 2021 Direct: ~50 minutes (Nintendo’s own page)
- Typical general Direct: ~40–45 minutes (industry coverage consensus)
- Switch 2 reveal (Apr 2025): ~60 minutes (Nintendo archive)
- 12 Sept 2025 Direct: “roughly 60 minutes” (Nintendo page)
On that basis, calling this the longest general Direct checks out.
FAQ
What time does the Nintendo Direct start in the UAE?
Friday, 12 September at 5:00pm GST (UAE time). Nintendo lists 6am PT / 9am ET / 2pm BST.
How long is it and what’s the focus?
intendo says “roughly 60 minutes” covering upcoming games for Switch 2 and Nintendo Switch.
Is this really the longest general Nintendo Direct?
Yes, by Nintendo’s guidance and reporting. Most general Directs are shorter; the February 2021 show was ~50 minutes, and only the Switch 2 reveal hit ~60 minutes.
