A new digital playground called Helmetverse is now live, allowing anyone to create a cycling helmet using generative AI. This project is a collaboration between G42, UAE Team Emirates-XRG, and MET Helmets, and it’s making its debut during the 2025 Tour de France.
The First AI-Designed Helmet Hits the Tour de France
UAE Team Emirates-XRG riders are showing off the world’s first generative AI-designed helmet at the 2025 Tour de France. This isn’t just a paint job—G42 used its proprietary AI tools to blend airflow data, movement, and negative space into the helmet design.
- Built using G42’s generative AI platform
- The visual design reflects movement, terrain, and airflow
- Created in partnership with MET Helmets
This helmet is a proof of concept, demonstrating how AI can move beyond spreadsheets and code into something visual, creative, and fast enough for professional sports.
Say Hello to Helmetverse
Helmetverse is an open platform that allows fans to design AI helmets using simple text prompts. Anyone can log on, describe a concept, and get a unique helmet visual in seconds.
- Hosted at helmetverse.ai
- Users can generate designs instantly using AI
- Submissions are open until September 15, 2025
- Judges will review the top 10 designs
This isn’t just for fun, either. UAE Team Emirates-XRG will wear the winning helmet during the 2026 UAE Tour. Yes, someone’s prompt-powered design could hit the WorldTour circuit.
Fans as Designers: How It Works
The Helmetverse challenge is global. Anyone can join, vote, or share designs. The top 10 voted entries are submitted to a judging panel comprising representatives from G42, MET, and UAE Team Emirates-XRG.
- Anyone can join; no design skills are needed
- Community voting picks the top 10
- The expert panel chooses the final winner
It’s an AI + human collab. You give the idea that the AI delivers a helmet, and if the crowd loves it, a pro cyclist might wear it. It doesn’t get more interactive than that.
Why G42 and UAE Team Emirates-XRG Are Doing This
This partnership isn’t only about flashy helmets. G42 is the official AI partner of the UAE team, and they’re digging into all areas of performance—from race strategy to fan engagement.
- G42 brings AI to training, race planning, and gear
- Helmetverse brings fans into the process
- UAE Team Emirates-XRG is leading both on and off the road
By opening up Helmetverse, the team is turning fans into creators and offering a hands-on way to connect with the sport.
FAQ
Where can I design a helmet?
Go to helmetverse.ai and type in a concept—the AI will do the rest.
Who can participate in Helmetverse?
Anyone worldwide. No design skills needed.
What happens if my design wins?
It will be made and worn by UAE Team Emirates-XRG during the 2026 UAE Tour.
