Microsoft used GITEX Global 2025 in Dubai to launch its latest Surface for Business Copilot+ PCs for the Middle East. The headline is simple: a new Surface Laptop with built‑in 5G joins a refreshed range focused on on‑device AI, long battery life and easier fleet management. With Windows 10 support now over, IT teams in the UAE looking to modernise have a clear upgrade path.
What Microsoft launched at GITEX 2025
Microsoft expanded its business‑focused Surface line for the region. The pitch is AI performance, mobility and manageability.
- New Surface Laptop with integrated 5G connectivity
- Surface Pro 12 and Surface Laptop are the main models
- Copilot+ tuned devices with AI acceleration and long battery life
- Options with removable SSDs and serviceable components
The first Surface Laptop with 5G matters for teams that work on the move across the UAE and wider GCC. The line targets practical needs such as fast startup, longer runtimes and secure connectivity without tethering phones. Removable SSDs and serviceable parts help with redeployment and data retention between staff.
The silicon: Intel and Snapdragon options
The new range uses next‑generation chips from Intel and Qualcomm, tuned for Copilot+ workloads.
- Intel® Core™ Ultra (Series 2)
- Snapdragon X Plus (8‑core)
- Built for sustained AI tasks on device
These processors power features that run locally rather than in the cloud. That keeps responses quick and improves privacy. Organisations that standardise on Intel can stay with a familiar stack, while those chasing maximum battery life and AI performance can spec Snapdragon‑based models.
Manageability for UAE IT teams
Surface for Business devices integrate with Microsoft’s existing management tools. That reduces friction for rollouts and day‑to‑day admin.
- Microsoft Intune support
- Surface Management Portal with fleet insights
- Policy enforcement and lifecycle tracking
For local IT leads, the attraction is visibility and control. Intune and the Surface Management Portal bring configuration, policy, warranty and health data into one place, which helps with compliance and faster remediation.
Why this launch lands now
The timing aligns with both the region’s enterprise refresh cycles and the Windows 10 milestone.
- Windows 10 has reached the end of support
- UAE is pushing national AI adoption across sectors
- Always‑connected PCs support field teams and hybrid work
With Windows 10 out of support, running older devices increases risk and compliance headaches. The Copilot+ focus also fits the UAE’s AI roadmap. On‑device AI can speed up everyday tasks like document summaries, image clean‑ups and smarter search without hammering battery life.
GITEX focus: agentic AI and partner ecosystem
Microsoft used the GITEX stage to talk up agentic AI — systems that plan and act more autonomously — backed by a sizeable partner presence.
- Agentic AI demos alongside Surface and Copilot
- 37 partners showing real deployments
- Emphasis on moving from pilots to production in the UAE
For CIOs and business leaders walking the halls, the message is that AI‑ready hardware and enterprise software are arriving together. The Surface devices are positioned as the client layer for those agentic workflows.
What’s special about the new Surface Laptop?
It’s the first Microsoft laptop with built‑in 5G, so teams can stay connected without hotspots or dongles. It also joins the Copilot+ PC family with on‑device AI acceleration.
Which processors are available?
Microsoft lists Intel Core Ultra Series 2 and Snapdragon X Plus (8‑core) options, tuned for Copilot+ workloads.
Are these consumer or business devices?
They’re Surface for Business models, built for manageability and security. They integrate with Microsoft Intune and the Surface Management Portal.
Can IT swap storage for redeployment?
Select models include removable SSDs and serviceable components to simplify data retention and device reuse.
When will they be available in the UAE?
Microsoft announced regional availability at GITEX 2025. Local channel timelines and pricing will vary by configuration and partner.
Related reading on Tbreak
- Windows 10 support ends: what UAE firms should do next — https://tbreak.com/windows-10-end-of-support-uae-what-to-do/
- Microsoft’s agentic AI plans at GITEX 2025 — https://tbreak.com/microsoft-agentic-ai-gitex-2025-uae/
- Snapdragon’s NPU push for Copilot PCs — https://tbreak.com/snapdragon-npu-microsoft-copilot-pcs-summit-2025/
- Acer’s Copilot+ PC line at GITEX — https://tbreak.com/acer-gitex-2025-mea-lineup-uae/
Notes: This article is based on Microsoft’s GITEX 2025 press release for the Middle East. We’ll update with UAE pricing and full specs when channel details are confirmed.