Dubai Festival City Mall has teamed up with Blue Rewards to launch a mall-wide loyalty programme that turns shopping, dining, and entertainment into an easy way to earn rewards. With over 400 participating brands, customers can now collect Blue Points on nearly every purchase — from IKEA to Marks & Spencer — and redeem them for vouchers through the Blue app.
This partnership cements Al-Futtaim’s push toward a connected lifestyle ecosystem, where rewards follow customers across malls, stores, and even borders.
How the Blue Rewards Programme Works
- Scan your shopping receipts using the Blue app
- Earn points instantly on purchases across 400+ brands
- Redeem for vouchers from lifestyle names like IKEA and Marks & Spencer
Shoppers only need the Blue app to get started. After making a purchase anywhere in Dubai Festival City Mall, they can upload a photo of their receipt and instantly collect Blue Points. These can later be redeemed within the app for vouchers, giving users flexibility in how they use their rewards. The system is simple, digital-first, and designed to fit neatly into daily routines — no plastic cards or paper coupons required.
A Unified Lifestyle Platform
- Integrates shopping, dining, entertainment, and wellness
- Builds on Al-Futtaim’s ecosystem approach
- Designed for both local and regional customers
Blue Rewards isn’t just about cashback-style perks. It’s part of a broader plan to connect Al-Futtaim’s lifestyle brands under one digital roof. From fashion and furniture to food and fun, the platform covers nearly every part of a customer’s day. It’s also rolling out across other Al-Futtaim destinations in Cairo and Doha, creating a consistent experience for regional shoppers.
Why This Matters for Shoppers
- Earn rewards for everyday spending
- Seamless app experience
- More value from familiar brands
The Blue integration at Dubai Festival City Mall makes loyalty feel less like a chore and more like a bonus. Regular visitors can rack up points without changing their habits — just by scanning receipts. It’s a simple way to make weekends, dinners, and family outings a little more worthwhile.
Al-Futtaim’s Take: Customer-Centric by Design
- Enhances customer experience
- Encourages longer visits and repeat spending
- Strengthens emotional ties with brands
According to Hayssam Hajar, Executive Director, Regional Malls, Al-Futtaim Real Estate, the Scan & Earn model is designed to reward loyalty while making visits more convenient. It reflects a long-term strategy to keep customers engaged, build brand trust, and ensure every shopping trip delivers tangible value.
What is the Blue Rewards programme?
Blue Rewards is Al-Futtaim’s lifestyle and loyalty platform that lets customers earn and redeem points across multiple brands, both online and in-store.
How can I earn Blue Points at Dubai Festival City Mall?
Simply shop, dine, or visit any participating outlet, then upload your receipt through the Blue app to earn points instantly.
Which brands are included?
Over 400 brands are part of the programme, including IKEA, Marks & Spencer, and other major retailers, restaurants, and entertainment venues.
Can I use my Blue Points outside Dubai Festival City Mall?
Yes. Points can be redeemed across the wider Al-Futtaim ecosystem, including other malls and online stores.
Is the Blue Rewards app free?
Yes, the app is free to download and available on both iOS and Android devices.
