Nuance Dragon Dictation and Dragon Search Apps now available in UAE

April 11, 2012 by  
Filed under News

Press Release:

Nuance Communications, Inc. (NASDAQ: NUAN) today announced that its Dragon Dictation and Dragon Search applications for the iPhone, iPod Touch and iPad are now available for free in the United Arab Emirates (UAE) in the Apple App Store, supporting the Standard Arabic language.  Already downloaded by tens of millions worldwide, Dragon Dictation and Dragon Search allow people to quickly and easily dictate SMS text messages, emails, social media updates, mobile Web searches and more, up to five times faster than typing.

“We are very excited to now bring the power of voice to the UAE, after having launched the Apps in Saudi Arabia two weeks ago. The UAE launch is part of our growth strategy in the Middle East in response to a global increase in demand for voice interfaces and applications,” said Anil Kumar, Regional Director, Nuance Middle East and Balkans. “Now available in 30 countries, Dragon Dictation and Dragon Search make it incredibly easy for mobile consumers all over the world to bring their ideas to life by just speaking,” said Anil Kumar.

Dragon Dictation is iOS-5 compatible and features a pop-up toolbar with app icons that enable users to easily send their dictated text to email, SMS, Facebook, Twitter, or the clipboard. Dragon Dictation also includes a convenient Auto Save function that retains dictated text when the user is interrupted by an incoming phone call.

Dragon Search is now available on the UAE App Store, allowing users to simply state any search query (verbally) in Standard


to quickly and easily find information and answers on the mobile Web.  Dragon Search is the only app to feature Nuance’s unique and innovative Dragon Search Carousel, which delivers faster, smarter search results within seconds across multiple channels all at once including Google, Yahoo!, Twitter, iTunes, Wikipedia and YouTube.

Both Dragon Dictation and Dragon Search are available for free from the UAE App Store. Please watch our video here.

Dragon Dictation and Dragon Search are also available in the US, Canada, Mexico, UK, Germany, Japan, China, Taiwan, Hong Kong, Korea, Australia, Denmark, Brazil, Austria, Belgium, Denmark, Finland, France, Hungary, Indonesia, Italy, Netherlands, Norway, Poland, Portugal, Saudi Arabia, Spain, Sweden  and Switzerland App Stores.  In addition to Standard Arabic, the Dragon Dictation and Dragon Search support U.S, UK and Australian English, Japanese, Mandarin Chinese, Taiwan Mandarin, Cantonese, Korean, Bahasa Indonesia, Hungarian, Danish, Dutch, Finnish, European and Canadian French, German, Italian, Norwegian, Polish, European and Brazilian Portuguese, Russian, European and Americas Spanish, and Swedish. And with multilingual capabilities, all Dragon app users are able to easily switch between supported languages as they come available.

Samsung launches their 2012 Smart TV lineup

April 11, 2012 by  
Filed under Features, TVs & Projectors

Samsung first launched its Smart TV in 2007, although then it was know then as “Internet TV”, and the Smart TV has gone a long way since then, as evident from their 2012 lineup of the Smart TV. We were fortunate to attend the launch of the 2012 Smart TV lineup in Dubai Mall, in an event that included a sci fi inspire presentations, flash mobs, a dance troupe, and of course, the almight Smart TV as the centre of the show.

To the uninitiated, Samsung’s Smart TV features the functionalities you’d expect from any “smart” device. It has internet connectivity, app support, web browsing support and social networking (you can Skype on your TV! think about the possibilities!). In addition to that, you can use your Samsung Phone and/or your Samsung Tablet to use a second screen to control the Television.

The 2012 Smart TV range includes the ES8000 series, which is available in 46 inch and 55 inch models, and the ES7500 series, which comes in 40 inch, 46 inch and 55 inch flavors. The ES series comes with advanced display technology that offer great 2D and 3D viewing experiences, Flash Player 10.2, a 55mm bezel, Micro Dimming Ultimate and dual-core processors that ensure the television is up to speed in all tasks. The Smart TV brings with it the following major features:

- Smart Interaction: The platform through which you interact with your Television includes Motion controls, Voice controls, and Face recognition. Through motion controls, you can use gestures to navigate your television, and clench your fist to “select”. You also “talk” to your television to have it switch channels, change volumes, or go to a specific channel. Samrt TV recognizes 26 languages, including Arabic.

- Smart Content: The Smart TV delivers content catered to your own tastes and preferences through Smart TV Apps, Family Story, Fitness, and Kids.

- Smart Evolution: The Smart TV update system is defined by the Samsung Evolution kit, where every year the Smart TV range will upgraded using the Evolution kit.

In addition to its host of features, the Smart TV also provides a range of services that make most of technology’s role in home entertainment.

- Family Story: Samsung Smart TV offers a cloud service through which users can share images, videos and images through the virtual bulletin board. Family Story is accessible through various Samsung devices and computers

- Fitness: Televisions don’t have to be synonymous with “couch potato”, as the Smart TV offers users a great solution to stay healthy and fit. The television creates a virtual mirror through a built-in camera, where users can monitor their exercise routine on their television.

- Kids: Smart TV offers a wide range of edutainment and games for children, coupled with a kid-friendly interface that parents can monitor.

The 2012 lineup of the Samsung Smart TV is available in all major electronic retailers, with the prices ranging from AED 6,599 to AED 12,999.

Bee launch of its Bee 9200 3G smartphone

April 10, 2012 by  
Filed under News

Press Release:

Bee, a next-generation mobile device manufacturer, today announced the launch of its Bee 9200 3G smartphone.

The new Bee 9200 is an entry-level priced smartphone running 2.3 Android OS and comes with a wide 4.3 inch TFT LCD screen, a 5MP autofocus camera, front digital camera, and supports HSPA 3G Networks. The phone is manufactured with the standard features of the Bee line, including: Dual SIM Card Capacity, Bluetooth, Wi-Fi Technology and backed by a 12 month warranty from Axiom Telecom.

“We realized the increasing need for outstanding value-for-money Smartphones in the region, thus the emergence of brands such as Bee” said Faisal Al Bannai, CEO of Axiom Telecom, one of the retail chains where Bee is being retailed.

Bee 9200, enabled by Qualcomm’s Snapdragon S1 processor, combines power-efficient processing with industry-leading graphics capabilities to provide compelling 3G experiences in a cost-competitive device.

“Snapdragon processors deliver the ultimate balance of performance and battery life. They enable consumers to do more and recharge less, so people can spend more time watching videos, downloading music, playing games and interacting with friends via social networks,” said Jihad Srage, president of Middle East, Africa and Central Asia operations at Qualcomm. “Qualcomm is proud to collaborate with Bee and congratulates them on the launch of their dynamic new smartphone.”

Priced at AED799, the Bee 9200 comes in three eye-catching colors; Black, White and Red, and now available in Axiom, Fono & One Mobile outlets in the UAE and will soon be available across key retailers and dealers across the UAE, KSA, Kuwait & Qatar.

Facebook purchases Instagram

April 10, 2012 by  
Filed under News

Instagram announced its transition to Android not long ago, and now looks like the App has reached another milestone. Instagram was recently purchased by social networking giants Facebook for $1 billion. The app was first launched in October 2010, and has managed to gather 30 million registered users in less than two years.

Facebook CEO Mark Zuckerberg has said that Instagram will still function independently from Facebook, and all the features that Instagram users have come to know and love will remain intact.

“We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook. These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram’s experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure”

Instagram CEO Kevin Systrom also echoed the same sentiments in a blog post on the Instagram website, saying

“It’s important to be clear that Instagram is not going away. We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience.”

All in all, this comes as good news, especially for Facebook for Mobile users. Facebook’s native app for uploading pictures from the phone to a Facebook profile is, to put it gently, not very good, will Instagram has got this function absolutely right. So this probably will mean a much better Facebook for Mobile experience.

ASUS launches new Maximus V GENE, Republic of Gamers Motherboard

April 9, 2012 by  
Filed under News

Press Release:

In its fifth successive generation, ASUS ROG has launched its Maximus V Series motherboards with the Maximus V GENE. This micro ATX powerhouse is built using the latest Intel® Z77 chipset, which supports Intel 3rd and 2nd Generation LGA1155 processors and PCI-Express Gen-3 for single or multi-GPU. The Republic of Gamers team has endeared the black and red styled Maximus V GENE with exclusive features such as the Extreme Engine DIGI+ II, SupremeFX III gaming audio, Intel Ethernet with ROG GameFirst and the newly added mPCIe Combo card.

Give Your PC A Power Up With The ROG Exclusive mPCIe Combo Card
The mPCIe Combo card is a new innovation by the ROG team, combining the twin functions of mPCIe with mSATA into a single, extensible add-in card that still allows full use of the PCI-Express slots for multi-GPU graphics. With the addition of an mSATA SSD for use with Intel® Smart Response Technology or simply installing the entire OS, this frees up standard SATA ports for other uses. The combination of a standard mPCIe socket on the other side allows unique upgrades such as WiFi, Bluetooth, 3G/4G, GPS and other connectivity.

Achieve Better Overclocking From Premium Hardware With An Optimized Design
The Maximus V GENE is true to the Republic of Gamers core, as a motherboard built for overclocking. Featuring the upgraded Extreme Engine DIGI+ II™ that includes 8+4+2 phase (CPU, iGPU, DRAM) and precise digital power control from two DIGI+ controllers combined with ROG UEFI BIOS functions, such as the new pre-configured memory IC profiles, yield a fantastic overclocking experience for enthusiasts.
Its 10k Black Metallic capacitors offer a 5x longer lifespan with 10k hours at 105C, and 20% better low temperature endurance – specifically selected for extreme cooling scenarios. The DRAM trace layout has also been further optimized over the previous Maximus IV generation to allow even higher frequencies as well.

SupremeFX III™ Sound – Premium Gaming Audio That Takes SNR To The 110dB Redline
Designed to bring gamers the best possible integrated audio, the SupremeFX III™ sound is a wholly separate sound PCB, identified by its ‘redline’ adjoining the main GENE motherboard. SupremeFX Shielding technology maximizes the audio quality by further isolating the audio processing from EMI, encasing the chipset under an aluminum cap. Combined with a large 1500uF buffer capacitor to provide sufficient energy to even the loudest sounds, SupremeFX III™ attains a lossless audio of up to 110dB SNR. The addition of X-Fi Xtreme Fidelity, EAX Advanced HD 5.0, Creative Alchemy and THX TruStudio PRO complete the lineup of audio technologies on offer.

Intel Ethernet, ROG GameFirst and LucidLogix Virtu MVP
Intel Ethernet and ROG GameFirst software combines up to 35% saving in CPU usage with network traffic prioritizing, while LucidLogix Virtu MVP support enables a new hybrid graphics mode that boosts overall GPU performance by up to 60%.

Etisalat looking into using Near Field Communication with Emirates ID Card

April 5, 2012 by  
Filed under News

Press Release:

Etisalat today announced signing a memorandum of understanding (MoU) with Emirates Identity Authority (EIDA) to study the possibility of using Near Field Communication (NFC) technology to develop programs that would enable Emirates ID card data to be identified and transferred using NFC-enabled mobile phones.

The signing of this memorandum supports efforts by both parties to assess the feasibility of providing such services to nationals and expatriates in the UAE. As per the terms of the agreement, the NFC services for ID card will be implemented as a pilot project for the first few months and subsequently launched on a commercial basis in the country.

Speaking on the MoU, His Excellency Engineer Nasser Al Mazroui, Executive Director, Communications and Information Systems, Emirates Identity Authority, said: “NFC can assist in providing creative, convenient and safe services for customers, while presenting new opportunities for data integration and communication. Our partnership with Etisalat continues our efforts to provide the most modern communication infrastructure for Emirates ID cardholders, who can benefit from the connectivity and compatibility of their smart cards.”

Al Mazroui highlighted that EIDA remains committed to launch several creative services following completion of the residents’ registration stage in a way that supports the e-governance initiative of the UAE and its transformation to a “digital economy.”

Highlighting the technological significance of the MoU, Marwan Al Qadi, Ag. Sr. Director of Electronic & Mobile Commerce, Etisalat, said: “Today, mobile phones have become the most important personal item for individuals, and I am glad to note that Etisalat is developing solutions that are optimizing the value and utility of mobile phones for customers. Mobile NFC is making the ‘internet of things’ a reality today by creating NFC links that can be used to connect remotely to target sites using phones. We are already seeing its many benefits in areas such as shopping, e-payments and cross-media functions.

“I must also applaud the vision of EIDA in identifying the potential advantages presented by this technology for ID cardholders,” Al Qadi added.

Near Field Communication, or NFC, is a short-range, high frequency wireless communication technology. NFC provides secure wireless communication between internet networked smart NFC devices, such as NFC mobile phones, and NFC enabled objects or other NFC receptions devices such as other mobile phones, payment terminals or identification readers.

The Near Field Communication technology concept is applied on any two devices separated by a short distance, where a smart card is used and short-range radio frequencies technique is applied to connect them.

Canon ME launches new range of Powershot

April 4, 2012 by  
Filed under News

Press Release:

Canon Middle East today unveils the latest range of versatile, stylish and easy-to-use PowerShot A series models designed to help users capture impressive images and HD movies – anytime, anywhere. Each model combines Canon’s leading lens technology, a slim and stylish design and a range of stand-out technologies that make taking photos and recording HD movies easier than ever before.
The six new Canon PowerShot A series models include the PowerShot A810 and PowerShot A1300, perfect take anywhere cameras that combine Canon’s leading image quality with simple, easy functionality that offers versatile support for shooting everything from family group shots to outdoor events.

Perfectly slim and stylish, the new PowerShot A2300 and PowerShot A2400 IS are ideal for style conscious users who want a camera to capture party shots and HD quality movies on nights out. The new PowerShot A3400 IS is Canon’s first PowerShot A series model to feature a 7.5 cm (3’’) touch screen LCD for flexible, intuitive control, and the PowerShot A4000 IS is the first PowerShot A series model to include a powerful 8x optical zoom lens that lets users get even closer to the action.

Exceptional quality for all
The new PowerShot A series models feature a range of Canon’s leading imaging technologies to ensure that no matter the scene and subject – from birthday parties, to family holidays – great shots can be achieved to share with friends and family. Each model features a 16.0 Megapixel sensor which works together with Canon’s advanced DIGIC 4 processor to ensure stills are captured in crisp, clear detail with natural colours.

The new models feature a 28mm wide-angle lens that help to capture more of the scene, from group gatherings to eye-catching landscapes, while the 5x optical zoom on the PowerShot A810, PowerShot A1300, PowerShot A2300, PowerShot A2400 IS and PowerShot A3400 IS lets users get closer to a distant subject. For zooming in even further and capturing more, the PowerShot A4000 IS features a powerful 8x optical zoom in a slim, compact body that easily fits into a bag during sightseeing trips or evenings out, so you can get even closer to the action with your camera.
To combat the effects of camera-shake, each new model benefits from Canon’s advanced image stabilisation techniques, to ensure a stunning, steady shot every time. By detecting motion and merging multiple images into one blur free image, Digital IS mode featured in the PowerShot A810, PowerShot A1300 and PowerShot A2300 minimises blur for sharp, clear shots. For even more advanced stabilisation, the PowerShot A2400 IS, PowerShot A3400 IS and PowerShot A4000 IS feature an optical Image Stabilizer with Intelligent IS technology. Whether shooting videos of friends, or blooming flowers, Intelligent IS automatically detects the type of scene and subject and automatically applies one of six different IS modes in order to produce the best possible result.

Capture HD movies and stills effortlessly
Ensuring life’s defining moments, from a baby’s first steps or the first kiss on a wedding day, are never missed, all new PowerShot A series models, are able to instantly record HD movies (720p) thanks to a dedicated Movie Record button.

For effortless point and shoot enjoyment, Smart Auto mode detects 32 different scenes and can be accessed instantly from any shooting mode with one press of the new Auto button. This ensures users can have the confidence to experiment with shooting settings, and instantly be able to leap straight back to Smart Auto mode at the touch of a button. Face Detection Technology also makes capturing shots of friends and family even easier by automatically focusing on the faces in shot and adjusting exposure to ensure skin tones are natural.
For those looking to learn more about the functionality and shooting modes on their new camera, all new models feature a Help button that instantly brings up on-screen guidance. The new models also feature Canon’s Discreet Mode, which automatically switches off all camera sounds and the flash, perfect for subtly capturing photos without attracting attention when discretion is required or where flash photography may seem intrusive.

Getting creative is easy with these models thanks to the introduction of Canon’s Creative modes. With the touch of a button users can instantly shoot photos with six different creative effects. For example Monochrome adds impact and atmosphere to portraits and landscapes with black and white, sepia or blue monochrome effects, while Fish-eye Effect transforms any shot to add a new perspective and Poster Effect gives images a retro feel.

A PowerShot model for everyone
Canon’s new range of PowerShot A series cameras offers an affordable solution for nearly every type of user looking for easy-to-use functionality coupled with image quality for which Canon is renowned.
The entry level PowerShot A810 and PowerShot A1300, powered by widely available AA batteries, are the perfect solutions for the budget conscious user looking for a reliable, compact camera they can take with them wherever they go. In addition to Canon’s range of advanced imaging technologies, these models feature a 6.8cm (2.7’’) LCD display that’s perfect for framing shots and reviewing movies and stills. The PowerShot A1300 offers the added benefit of an optical viewfinder – matching the shooting style of those who prefer to use this means of framing a shot.
The PowerShot A2300 is perfect for those who want a camera to match their style. Available in a choice of four fashionable colours, the sleek and slim body is completed with a stylish metal exterior, helping users to stand out from the crowd. The Li-Ion battery ensures the PowerShot A2300 design remains slim and compact. With the same standout design available in a choice of four natural colours, the

PowerShot A2400 IS features a range of advanced Canon technology, including
optical IS and Intelligent IS, to help prevent camera shake and blur when shooting on the move or using the zoom.
The PowerShot A3400 IS offers a packed specification that includes the PowerShot A series’ first 7.5 cm (3.0’’) touch screen LCD display which complements the dedicated Auto, Help and Movie Record buttons for even easier, more intuitive control. The responsive touch screen gives even more power at the fingertips; with
Touch Shutter functionality, users can control focus and trigger the shutter to capture the shot, while Touch AF focuses on specific areas of the shot by simply touching the screen.
Sitting at the top of the new PowerShot A series is the PowerShot A4000 IS, the first PowerShot A series model to feature an 8x optical zoom lens. With a metal body available in a choice of four colours, the PowerShot A4000 IS is the perfect take-anywhere camera for the style-conscious user looking for impressive results and a camera that will make a statement.

PowerShot A810 – key features:
- 16 Megapixels
- 5x 28mm wide-angle lens
- HD movies (720P)
- Smart Auto (32 scenes)
- Help button

PowerShot A1300 – key features:
- 16 Megapixels
- 5x 28mm wide-angle lens
- Optical viewfinder
- HD movies (720P)
- Smart Auto (32 scenes)

PowerShot A2300 – key features:
- 16 Megapixels
- 5x 28mm wide-angle lens
- Smart Auto (32 scenes)
- HD movies (720P)
- Li-ion battery

PowerShot A2400 IS – key features:
- 16 Megapixels
- 5x 28mm wide-angle lens
- Intelligent IS
- Smart Auto (32 scenes)
- Li-ion battery

PowerShot A3400 IS – key features:
- 16 Megapixels
- 5x 28mm wide-angle lens, Intelligent IS
- Large 7.5 (3.0”) Touch screen
- Smart Auto (32 scenes)
- HD movies

PowerShot A4000 IS – key features:
- 28mm, 8x zoom
- Intelligent IS
- 16 Megapixels
- HD movies
- Large 7.5 (3.0”) LCD

WD releases first 2TB portable drive for Mac users

April 3, 2012 by  
Filed under News

Press Release:

Western Digital today introduced the first 2 TB capacity portable drive dedicated for Mac customers, My Passport Studio. This new standard in high storage capacity, along with Apple Time Machine compatibility for quick and easy automatic backup of Mac hard drives, allows Mac users to use one drive for the protection and transport of virtually all their digital content, everywhere they go. The new My Passport Studio portable drive maintains its elegant and protective all-metal casing to complement the MacBook Pro or MacBook Air, providing the beautiful aesthetic that Mac users expect while increasing storage capacity to 2 TB, enough space for approximately 400,000 photos, 240 hours of video or 500,000 songs.

In addition to the USB 2.0 interface, My Passport Studio’s two high performance FireWire 800 ports, makes it perfect for active and mobile creative professionals including photographers, videographers, graphic artists, and others who need the speed, capacity, and flexibility to access content anytime or anywhere. The dual FireWire ports provide blazing fast upload and transfer speeds while also allowing users to daisy chain additional drives or other peripherals such as HD camcorders. My Passport Studio also features hardware-based encryption and password protection software, and an all-metal design constructed for a sturdy feel in your hand and scratch resistance.

“The My Passport Studio is a perfect companion for the MacBook Pro and for creative professionals on the go,” explains Khwaja Saifuddin Ahmad, Senior Sales Director, Middle East, Africa & South Asia. For those who create large content files such as photographers and videographers, they will now be able to carry it with them wherever they go, as well as create a backup copy of everything they produce without fear of running out of additional storage while on location.”

Pricing and Availability

WD’s My Passport Studio 2 TB portable hard drive is available on the WD store at and at select retailers and distributors. The My Passport Studio 2 TB has an MSRP of $299.99. For more information on the My Passport Studio portable hard drive please visit the WD website at

Google MENA launches YouTube UAE

April 2, 2012 by  
Filed under News

Google has recently announced the launched of YouTube UAE. The Emirates now joins other Middle Eastern countries like Egypt, Algeria, Jordan and Saudia Arabia in having a localized version of the popular video sharing website. Full press release below.

Press Release:

It’s amazing to think that just six years ago, YouTube didn’t exist. Since then, the video platform has assembled sights and sounds from around the world — the largest collection of its kind. Today, we are pleased to announce a new user experience in the Emirates by launching – a local version of YouTube.

A local version of YouTube means that people who visit the site will see on the homepage the most popular videos in the UAE along with those that are rising in popularity. If you create and upload a video, other people in the UAE– and possibly around the world — are more likely to be able to find and watch your creation.

From YouTube’s inception, people in the Middle East have been active members of the global community, both watching and uploading countless videos. YouTube in MENA is growing exponentially with more the number of playbacks doubling in the past year and users in MENA upload one hour of video per minute. There are 167 million video views a day in MENA, putting the region in the number two spot in the world, behind the U.S. and ahead of Brazil.

“We have seen enormous growth for YouTube in the MENA region and expect this expansion to continue even more significantly with the launch of the UAE domain.” said Ari kesisoglu, Managing Director, Middle East North Africa at Google.  “A primary objective for us is to encourage local content from regional users, which we believe will be fuelled by this latest development.”

Even though YouTube is a global service, we try to make it as local as possible. In 2010, we offered Arabic as a language choice for the first time. In 2011, we deepened the local YouTube experience by providing local versions of YouTube in seven countries in the Middle East: Algeria, Egypt, Jordan, Morocco, Saudi Arabia, Tunisia and Yemen. We now proudly add the UAE to this list.

Of course, the YouTube community reflects the whole world, with its vast differences of ethnicity, religion, nationality, language, politics and more. Not everything on YouTube will please everyone, and we encourage people to actively participate, learntherules and flag content that might violate them. In the end, YouTube is a place where people go to exchange all kinds of ideas, and we want Emiratis to join the conversation, bringing their rich content to users around the world.

United introduces Brocade to deliver HDTV and Online Viewing Services

March 29, 2012 by  
Filed under News

Press Release:

As the broadcast industry faces up to the challenge of delivering multiplatform content and high definition (HD) video to consumers, United – part of the Euro Media Group (EMG) and a full-service company providing facilities, technical and creative support for multimedia audiovisual productions – has turned to Brocade (Nasdaq: BRCD) to deliver an end-to-end data center networking solution based on Ethernet fabric technology and its 10 Gigabit Ethernet (GbE) core routing platform.

The new deployment will provide the performance, elasticity and resilience needed to support higher traffic volumes and daily data volumes in its video production environment that are approaching 16 terabytes. The Brocade® network will also reduce operational cost and complexity for United Broadcast Facilities’ IT department while providing a seamless, cost-effective path for high-density deployment of 100 GbE technology.

United provides onsite broadcast facilities for large sporting events such as the FIFA World Cup. It also manages more than 45 percent of all Dutch TV productions and works with international broadcasters such as NBC, Warner and ESPN by providing post-production services that include audio-visual rendering and trans-coding for multiplatform delivery (such as video on demand).

Confronted with the challenge of managing multiple data feeds for various clients – all demanding secure access/delivery of content – United looked to significantly update and simplify its networking architecture to improve service levels to its customers.

“In our line of work, managing huge data volumes is nothing new. However, over the past two years it had become all too apparent that our disparate IT environment was no longer fit for our constantly evolving business needs. Coming at the same time as a planned move to a new facility by consolidating four buildings into one, we knew that the time was right to make a wholesale change to our data center network, radically improve performance, and also take an innovative approach to its design,” said Marc Ruesen, manager of Business Development at United.

Specifically, United turned to Brocade VCS™ technology and the Brocade VDX™ 6720 Data Center Switches, part of the growing Brocade VDX product family as well as the primary building blocks for Ethernet fabrics that have revolutionized the design of Layer 2 networks inside of data centers. Brocade Ethernet fabrics are designed to improve network utilization, maximize application availability, increase scalability and dramatically simplify network architectures in highly virtualized data centers.

At the network core, Brocade MLXe Series core routers provide the breakthrough 10 GbE performance and scalability to support the firm’s rising application traffic demands and deliver reliable services using less hardware — vastly improving operational efficiency and driving down capital cost. Additionally, the Brocade MLXe provides a seamless, cost-effective path for high-density deployment of 100 GbE technology.

The Ethernet fabric and MLXe deployment are elements of a holistic network upgrade that includes the following Brocade product lines:
- Brocade NetIron® CER 2000 Series routers will be deployed to deliver high-performance Ethernet edge routing and MPLS applications, and by providing enhanced scalability and flexibility, meet the dynamic needs for higher bandwidth services.
- Brocade FCX Series, Brocade FastIron® SX Series and Brocade FastIron WS Series switches, along with Brocade ServerIron® ADX Series application delivery switches, will be rolled out across the environment in conjunction with Brocade Mobility Access Points and Controllers to form a campus-wide deployment.
- Brocade Converged Network Adapters (CNAs) enable transport over a 10 GbE connection through Data Center Bridging (DCB) and Fibre Channel over Ethernet (FCoE) protocols, providing best-in-class LAN connectivity and I/O consolidation to reduce cost and complexity.
- Brocade Network Advisor provides end-to-end visibility across different network types through a seamless and unified user experience

“This was an ambitious project, but one that I am delighted to have taken on. Having used Brocade SAN solutions in the data center for many years, we knew that Brocade offered class-leading performance. The new Ethernet fabric-based environment gives us a far stronger proposition to take to market as we have the performance and flexibility to deal with anything our clients ask of us,” added Ruesen.

Alberto Soto, Vice President EMEA at Brocade commented, “Through our data center networking and Ethernet fabric solutions, we are delivering platforms that are unparalleled in today’s market. In the media industry, demand will only grow. It is a huge advantage to have an environment that offers seamless scalability and performance without requiring complicated management protocols. United has found such a solution with Brocade.”


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