BlackBerry CEO Thorsten Heins wants to do something new with their tablet brand, but confirms BB10 on Playbooks.
Blackberry 10 has been a success for the company so far, in the sense that it definitely now competes against the best of the industry and matches their performance. And even though they’re really focusing on showing off the technology on their new handheld devices Z10 and Q10 at the moment, don’t expect them to come out with a Blackberry 10 tablet anytime soon.
BlackBerry CEO Thorsten Heins tells reports in a Q & A (courtesy of Mashable) that even though the company will ‘continue’ in the tablet space, they will not churn out a new tablet anytime soon and will look to differentiate their next tablet offering from the rest of the industry whenever it happens. He cited challenges including low cost and low margin tablets like the Kindle Fire, but also reassured owners of Blackberry Playbooks that the tablet will get an update to Blackberry 10 soon but without a specific date in mind. He detailed a little bit about the way to differentiate their tablets:
“We want to provide a value proposition that is not just hardware, but software, too. What we’ll be doing in the tablet space is looking for specific services on top of the tablet — financial, healthcare verticals. We are still exploring various use cases for it.”
Are you looking to a Blackberry 10 tablet?