Break out your tap shoes and join the party.
Microsoft’s Surface Pro tablet has finally come out this week, and in keeping with the high-impact yet seemingly bizarre adverts that we’ve seen in the past, Microsoft released another one at tonight’s Grammys, touting the Surface Pro’s USB port and pen digitizer. The advert, entitled entitled “The Vibe”, opens at what appears to be a simple meeting, but instantly transforms into a dance routine featuring flying covers, somersaults, and beat-boxing. Because nothing softens the blow of a disappointing sales report better than reenacting Peter Pan in your boardroom.
In contrast, Google also released an advert during the Grammys, opting instead to go for a more sane approach when talking about its Google Now feature on the Nexus 4. The advert flips to different countries and shows Google Now reporting the weather, giving directions, and of course Google Hangouts.