Who needs a launch event?
Usually handhelds aren’t revealed until the company decides it’s the ‘right’ time. Whether that’s some shopping season, or during a big tech event, or even soon after a competitor has announced something. Now HTC has an event scheduled on 19th Feb for the big reveal of their new flagship handset, but what better way to announce to the world this new handset than a New Year’s party?
And so it was that HTC’s CEO, Peter Chou got his employees riled up in the chant for their new device, the M7, making the crowd scream it along with him. The video from pocket-lint below shows the name of the handset being ‘officially’ announced. Later during the event Chou was seen taking photos of the crowd as well, but nobody else had access to, or even saw the handset except from behind.