Blackberry’s move to make pop star Alicia Keys their ‘Creative Director’ may not have been the smartest thing. Keys was caught tweeting “Started from the bottom now were here!” from the Twitter for iPhone app. So what, you say. Celebrities use multiple devices all the time. While that may be the case, the pop star is allegedly a paid spokesperson who promised to be exclusive to Blackberry only about a month ago.
The original tweet (which referenced fellow music star Drake’s new album ‘Started from the bottom’, in case you are wondering) has since been deleted but the internet is always watching (and taking screenshots). In explanation, keys went for the perennial go-to celebrity excuse saying her account had been hacked. She wrote, “What the h*ll?!!!! Looks like I’ve been hacked… I like @Drake but that wasn’t my tweet :-(.”
Keys isn’t the first celebrity to experience problems in device choice. Last year, Oprah used an iPad to post tweets endorsing Microsoft’s Surface RT tablet. However, Oprah wasn’t part of Microsoft’s corporate team.
Whether Alicia keys incorrectly sent the tweet herself (or even if one of her many assistants did) or was truly hacked will probably remain an internet mystery but the entire incident makes me sad for Blackberry. Partnering with a young hotshot in an effort to remain hip and trendy only to be cheated on – it’s the story of most aging tycoons.