RIM gearing up for high-profile Super Bowl advert

By on January 27, 2013
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Continuing to build up buzz for BB10 launch later this month.

Research In Motion is certainly pulling out the big guns leading up to the official reveal of BlackBerry 10. The company’s latest OS will be globally revealed on Jan 30th, and the buzz is certainly growing.

An internal communications has gone around in the company announcing that a high-profile BlackBerry advert will be screened at the upcoming Super Bowl event in the US. No leaks or clues have been given out yet about what’s going to be revealed in the advert, but it’s clear that the announcement will be geared more towards die-hard fans of the BlackBerry handset.

All eyes are on RIM for the BlackBerry 10 release, with expectations riding high as the launch date draws near. It’s a crucial time for the company, which is trying its best to regain some kind of footing in the mobile handset market, having been firmly pushed aside by the likes of Apple and Android.

Stay tuned to tbreak.com for our full coverage on BlackBerry 10 when it launches.


A former IT & Marketing Manager turned full time Editor, Nick enjoys hurling fireballs and tinkering with the latest gadgets. Follow him on Twitter as @theregos

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