FUJIFILM Showcases Innovative New Range of Cameras at CES 2013

By on January 21, 2013
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The X100S and the X20 from the acclaimed X-Series being the highlights

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FujiFilm has been making a comeback in the digital camera market after a stagnant few years, and their focus is marketing their cameras to the professionals who crave a simple and retro style of the good old years instead of competing with the likes of Canon and Nikon without skimping on quality and features. And at CES 2013, they announced a new range of some admittedly beautiful looking cameras. Here’s the press release:

FUJIFILM showcased a broad spectrum of photo and imaging solutions at the 2013 Consumer Electronics Show in Las Vegas, from 8th-11th January, under the theme, “Fujifilm. expect INNOVATION.” FUJIFILM is committed to developing and building its innovative technologies that not only create new and advanced products, but also improve the lives of consumers and businesses everywhere.

“FUJIFILM’s core strength lies in its commitment to innovation and creating state-of-the-art cameras that enhance the lives of people around the world,” said Keitaro So, General Manager, FUJIFILM Electronics Imaging Division, MENA. “The Middle East will see a plethora of new camera ranges available in the market within the next few months, with the X100S and the X20 from the acclaimed X-Series being the highlights.”

X-Series: X100S & X20

At CES 2013, FUJIFILM showcased its award-winning, professional grade X-Series digital cameras. Developed to appeal to generations of professional photographers that appreciate true craftsmanship, the FUJIFILM X-Series digital cameras combine the highest caliber FUJINON lenses and advanced APS CMOS sensors with the latest EXR image processing technology to deliver extraordinary image quality.

The FUJIFILM X100S combines three high-performance FUJIFILM components that together defy ordinary digital camera limitations, and gives photographers a uniquely-advanced professional digital camera experience. By using FUJIFILM ‘s X-Trans CMOS II Sensor, EXR Processor II and FUJINON 23mm F2 fixed lens, the X100S is capable of the world’s fastest autofocus speeds of up to 0.08 seconds*1, and increases its image resolution by 25%*2 and reduces noise by 30%*3 over the first generation X100

The new FUJIFILM X20 digital camera improves on the highly-acclaimed FUJIFILM X10 with an advanced 12MP 2/3” X-Trans CMOS II Sensor and the EXR Processor II to deliver the world’s fastest autofocus speed of up to 0.06 seconds*4. The X20 also receives a newly-developed, advanced optical viewfinder with aDigital Trans Panel that displays critical imaging information syncing perfectly with the manual zoom lens

Bridge Cameras with Long-Zoom: HS50EXR, S8200, S8300 & SL1000

The new flagship FinePix HS50EXR features a manual zoom lens for high precision zooming over a huge 42x focal length range (24-1000mm*7) and a new ½” EXR CMOS II sensor with phase detection that achieves the world’s fastest autofocus speed in its class of just 0.05 seconds*6

There will also be to new additions to the popular long-zoom S and SL-Series lineup – the SLR styled FinePix S8200 and FinePix S8300 that each boast fast apertures of F2.9 to F6.5, an amazing Optical Image Stabilization system for excellent blur reduction, and genuine FUJINON long zoom lenses with 40x optical (S8200) and 42x optical (S8300) zoom options.

Additionally, the new FinePix SL1000 uses a newly-developed 50x optical FUJINON zoom lens (24-1200mm*1) with a fast aperture of F2.9-5.6 and a powerful new Optical Image Stabilization that reduces the effect of blurring at longer zoom lengths

Tough Camera: FinePix XP60

The all-new FinePix XP60 brings back rugged and durable for those adventurous shots that other digital cameras just cannot get. The new XP60 uses an improved 16MP CMOS sensor for enhanced image quality, a reinforced 5x FUJINON lens, and is Waterproof to 20ft (6M), Shockproof to 5ft (1.5M), Freezeproof to 14°F (-10°C) and Dustproof. The XP60 also has a newly redesigned battery door lock with double seals for enhanced protection so that users are certain to get their most adventurous shots, all with an attractive camera body that is easy to use for the whole family.

Polaroid Camera: INSTAX™ Mini

FUJIFILM showcased the newest consumer model of Instax Instant Film Cameras, including the new INSTAX™ Mini 8 and new rainbow frame-colored instant film. The all-new INSTAX Mini 8 instant film camera offers user-friendly control functions, fun style, and fantastic image quality found in the current INSTAX Mini models. The new fun and compact INSTAX Mini 8 will be available in three new exciting colors – pink, blue and yellow – along with the classic white and black models.


About

Filmmaker and film writer. An ironically strange combination. Follow his tweets on @faisalhashmi for his escapades in film.

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