Some rumors just never die.
One of the more persistent rumors that have dogged Facebook over the years is the one that the company is secretly working on its own phone. It’s a rumor that CEO Mark Zuckerberg has denied every time, and as reported by CNET, in a recent call to investors and analysts, he once again squashed fresh rumors that a Facebook phone would be on the way.
“We’re not going to build a phone, it’s not the right strategy for us to build one integrated system…Let’s say we sell 10 million units — that would be 1 percent of users. Who cares for us?” said Zuckerberg during the call. “We have a billion people using our products, and we need to make Facebook really good across all the devices that they use. Rather than just building an app that’s a version of the functionality that you have today, I think making it so that we can just go deeper and deeper is going to be a big focus for us.”
The comments make complete sense – Facebook enjoys a healthy amount of traffic from mobile devices and its accompanying apps, so their focus remains on refining the mobile experience and integrating it tighter into existing platforms, rather than trying to come up with something of their own.
Facebook also recently reported a positive fourth quarter earnings, with revenue of around $1.59 billion with about 23 percent of advertising revenue coming from mobile platforms.