Is Apple’s newest smartphone losing flavor among consumers?
According to Japanese news service Nikkei (via Reuters), Apple has ordered its iPhone 5 display manufacturers to cut production by more than half.
Apple had ordered about 65 million iPhone 5 display units from Japan Display, Sharp Corp., and LG Display. But these manufacturers have now been requested to cut production for the quarter, with Sharp Corp. to reduce output by 40 per cent, while Japan Display will cut production by as much as 80 per cent.
The most likely reason Apple would order such a thing would be because the company is not expecting to sell as many iPhone 5 units, suggesting that the latest iOS 6 device is failing to meet internal sales expectations. Have the newest range of Android and Windows Phone smartphones starting to eat into Apple’s dominating share of the pie? It would appear to be so. Hence, it is not surprising that the company is considering selling an inferior, cheaper version of the iPhone.