The extremely popular cross-platform messaging service WhatsApp is supposedly in talks with Facebook to be acquired says TechCruch.
Facebook’s CEO Mark Zuckerberg is obviously very interested in the mobile space and his surprise buy-out of Instagram last year for a billion dollars sure surprised many. Looking at it from that aspect, the buyout of WhatsApp doesn’t seem too far fetched.
Working on iOS, Android, BlackBerry, Symbian and Windows Phone, WhatsApp had recently tweeted that they hit a new daily record with ten billion messages processed in a day- however, that figure counts inbound and outbound messages separately. Even so, six billion messages were sent using their service some time back which, no matter how you slice or dice, is an insanely large number.
The best thing about WhatsApp is that they do not populate their messages with ads and instead have a paid add for which you pay $0.99 for iOS right away or after a year on other platforms. This could work well for Facebook that has recently been receiving criticism on their ever-increasing intrusive advertising.