Apology comes after huge user backlash and multitude of users leaving the service.
Instagram yesterday announced a new policy that would essentially give the photo-sharing site the power to publish and use user photos however they pleased, without notification, credit, or payment. The announcement was the first major shift in policy since the service was purchased by Facebook.
But the surprise announcement did not go unnoticed – thousands of users took to Facebook and Twitter to voice their anger at the change in policy, with some other users deleting their Instagram accounts completely. Yet some others used third-party services to download their Instagram photos or transfer them to another photo services such as Flickr.
So great was the user backlash, that Instagram Chief Executive Kevin Systrom hastily put out a blog post saying that “.. many users are confused and upset about what the changes mean.”
“Our intention in updating the terms was to communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram. Instead it was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing. To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear.”