And it will automatically play, and you will like them.
According to AdAge, Facebook is looking to make “big chunks of money” by placing video advertisements in its user’s news feed. This will be on top of the sponsored news stories and Facebook pages that the company started promoting early this year.
The most annoying fact of the advertisements will be that the videos will automatically play, although it is unclear if audio will be auto-triggered or not. Not only that, the videos are designed to “grab a user’s attention by expanding out of the news feed into webpage real estate in both the left and right columns — or rails — of the screen.”
Facebook plans to roll out video adverts by April, according to the report, and it will be delivered on both desktop and mobile platforms.
If true, this is possibly the worst thing Facebook could do to itself. The sponsored stories and space-consuming list of pages that I should be liking is annoying in itself, and a bunch of video that automatically plays, of things that I am not interested, and taking up web page estate while I am only trying to read stuff that I am interested in from my feed is probably the last thing I want.
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