Facebook will place video adverts in your news feed

By on December 19, 2012
submit to reddit

And it will automatically play, and you will like them.

According to AdAge, Facebook is looking to make “big chunks of money” by placing video advertisements in its user’s news feed. This will be on top of the sponsored news stories and Facebook pages that the company started promoting early this year.

The most annoying fact of the advertisements will be that the videos will automatically play, although it is unclear if audio will be auto-triggered or not. Not only that, the videos are designed to “grab a user’s attention by expanding out of the news feed into webpage real estate in both the left and right columns — or rails — of the screen.”

Facebook plans to roll out video adverts by April, according to the report, and it will be delivered on both desktop and mobile platforms.

If true, this is possibly the worst thing Facebook could do to itself. The sponsored stories and space-consuming list of pages that I should be liking is annoying in itself, and a bunch of video that automatically plays, of things that I am not interested, and taking up web page estate while I am only trying to read stuff that I am interested in from my feed is probably the last thing I want.

How do you feel about this? Let us know the comments below!


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

  • ossman

    It’s a terrible decision by facebook. The adds are really annoying. I m user of IMDB and they have similar thing and I am already considering for an other services to track my movies. The sound is never off on these ads and on top of that its very distracting. I hope facebook will not take such stupid step, specially after Instagram screwup.

    • http://www.facebook.com/HamadAwan Hamad Is’haq Awan

      Use Adblock Plus my friend

Most Read
Most Commented
Win two Toshiba AT200 tablets

This festive season Toshiba has 2 tablets to giveaway.

Win an MSI FM2-A85XA-G65 Motherboard

Thanks to MSI we have an great AMD FM2 motherboard to giveaway.

Win a Nokia Asha 311

Thanks to Nokia we have a great entry-level smartphone to giveaway.