The first iPad mini TV ad is out

By on November 4, 2012
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Has no flashy dancing.

Apple has started running a new television ad for the recently released iPad mini. The ad is being aired after it was first shown off at the company’s media event that introduced the device.

The new ad is titled “Piano” and features a full-sized iPad and an iPad mini both running GarageBand. The two devices are used to play the popular piano duet-friendly song “Heart and Soul.”


With no voice over track, the ad is simple and clever. And I didn’t spot any choreographed dancing which is refreshing.

You might also want to check out talk show host Conan O’Brien’s take on the iPad mini commercial here. Apple fanboys, try to contain your ire.


Nafisa Rebello writes and sometimes works in TV. She expected robots in 2012 and is still waiting for teleportation.

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