Nokia pulls Lumia 920 product placement from Ke$ha music video

By on November 11, 2012
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Footage of singer using the phone replaced in edited music video.


It’s recently been a trend to use heavy product placement in mainstream music videos, but most of them involve placement of newly released phones by companies looking to target the right audience. But this is the first time that a company has paid for product placement, the video released and then they changed their mind.

First, it was revealed that singer Ke$ha will be seen using a Nokia Lumia 920 in her upcoming music video ‘Die Young’, which looked like a promotional tie-in for Nokia for their new big phone. And then video itself was released, which had the shot (shown above) and the singer using the phone for a good ten seconds of screentime. But the video itself got a flurry of dislikes and generally negative reaction, and looks like Nokia did an about-turn on the matter.

In the new version of the video, the ten seconds of her using the phone have been omitted and replaced with different footage. The phone is no longer seen, and we can only speculate why Nokia made the decision. Let’s hope it was because they realized the quality of the music and personality of the singer involved. Thanks to Winsyde for noticing.


Filmmaker and film writer. An ironically strange combination. Follow his tweets on @faisalhashmi for his escapades in film.

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