Microsoft promotes Windows 8 phones with ‘Meet Your Match’ campaign

By on November 27, 2012
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Campaign tackles iOS and Android head on.

Microsoft recently announced a massive promotional campaign for Windows phones called ‘Meet Your Match’ and has just released a website to go along with it.

The Meet Your Match website features various videos where Ben, dubbed the Windows Phone guy (previously the PC guy), challenges people on the street to tasks that directly compare a new Windows Phone and their own existing iOS or Android phone. The tasks so far have included taking pictures in low light, recording video where the subject is moving quickly and even testing how kid friendly the phone is. As you can guess, Windows Phones always emerge on top and Ben succeeds in proving how they are a better match for you.

The challenger phones appear to be the latest Windows Phone entrants, the Nokia Lumia 920 and the HTC 8X. And the best part – when people realize how inadequate their current phone suddenly is, they are ‘upgraded’ with a new Windows Phone.

As some might recall, the campaign is similar to the ‘Smoked by Windows Phone’ challenges Microsoft did earlier this year. But while speed was the focus there, it’s all about features here.

Check out the latest video of the campaign below.



Nafisa Rebello writes and sometimes works in TV. She expected robots in 2012 and is still waiting for teleportation.

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