According to an Axiom survey.
Axiom Telecom, the Middle East’s largest mobile retailer with over 575 outlets recently conducted a survey on smartphone purchasing preferences of university-going UAE students. While Axiom did not reveal the exact number of participants in the survey, it did mention that the survey results were from an “extensive and varied sample.”
The results of their survey showed that in the last year, 65% students bought a BlackBerry, 16% bought an iPhone and 11% chose Nokia. According to this survey, Android was completely side-stepped by UAE students which seems a bit odd as I have seen quite a few college students carrying HTC and Samsung phones based on Google’s OS. But then again, this is just one survey by one retailer.
The biggest reason why students preferred the BlackBerry was BBM with over 67% of the students choosing the Blackberry for the highly popular instant-messaging capabilities. Pricing, good looks and “cool factor” were also a deciding factor with all these checkboxes hitting over 50% in the survey.
The most popular device amongst students buying a BlackBerry was the Bold 9900 with over 22% choosing that while 19% chose the Bold 9790 and just under 13% opting for the full-touch Torch 9860- a clear indication that the physical keyboard continues to be one of the biggest strengths for BlackBerry devices.
While BlackBerry enjoys the lead, RIM needs to up their game and bring new devices out soon as 73% of the students sampled plan on purchasing a new phone within twelve months and out of that, almost 40% have their heart set out of the new iPhone.