Gitex Shopper is going bi-annual; next event in April.
Following a directive issued by UAE prime minister Shiekh Mohammed bin Rashid Al Maktoum, Gitex today announced that it is making its Gitex Shopper extravaganza bi-annual from 2013. This means that in addition to the usual September/October event, Gitex Shopper will also make a cut early in the year – like in 2013, where it will take place from April 3-6. It will be hosted in its new found home at the Dubai World Trade Center.
The extra event is looked upon positively by retailers and brands, for whom it will be an additional opportunity to boost business while also providing customers with early-year deals that might not be so hot later on.
“It is important for the UAE to maintain its leadership position in sustaining the growth of technology in the region, and guided by the astute vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, we have the support to deliver the successful Gitex Shopper extravaganza twice annually,” said Helal Saeed Almarri, CEO of DWTC, the organiser of Gitex Shopper.
“Gitex Shopper provides the only platform in the Middle East for consumers to access the top retailers and international consumer IT and electronics brands in one convenient location, and the ever-increasing demand from throughout the region can no longer be met by one show a year.”
According to the official press release, this year’s Gitex Shopper has already attracted 100,000 shoppers, and it indeed is a popular event that is looked forward to by many out there to score some sweet deals. Of course, it only being once a year is what makes Gitex Shopper so anticipated, and successful, so it remains to be seen if an additional show will benefit or cause it loose luster over time.
What do you think of a bi-annual Gitex Shopper? Let us know in the comments below.