Twitter gets ‘Facebooked’ with new header photo feature.
In an unexpected move, Twitter announced a design face-lift for its website and iPhone, iPad and Android apps yesterday.
CEO Dick Costolo appeared on NBC-TV’s “Today” show to announce that the company has completely overhauled its iPad app and tweaked its website, iPhone and Android apps to make visual elements like photos and videos more prominent.
What caught this user’s attention across all platforms is the new “header photo,” an image that appears on top of a user’s profile page on the Web or in the mobile apps. The Twitter member’s profile photo appears in the middle. This might just remind you of another friendly neighborhood social network – the new feature is exactly like the Timeline cover photo of Facebook.
The iPhone and Android mobile apps now display photos attached to tweets in a horizontal bar below the latest three tweets. You can scroll through the photos with a swipe.
The completely revamped iPad app moves the Home, Connect, Discover, and Me categories to the left of the screen. You can now expand a tweet simply by tapping on it. Tapping on a link in a tweet opens the linked Web page. The Activity page has an added “Who to follow” section with suggestions on accounts that may interest you. The Me page has a new cleaner look. The top of the page displays your full profile. A scroll down reveals your latest tweets and photos. Tapping on a photo opens it full screen. You can then swipe left or right to see other photos you’ve uploaded and zoom in to the photo by pinching your thumb and index finger.
While the new design changes reflect Twitter’s ‘mobile’ priority, they perhaps also create new revenue streams for the company. Twitter already has promoted tweets, promoted images might not be far off.