All’s fair in love and ‘gadget’ war
After Samsung, it’s Motorola that’s using an ad to poke fun at Apple, more specifically Apple maps. The ad is seen on Motorola’s Google+ page and compares the iOS map app with Motorola’s DROID RAZR M running Google Maps.
The post begins with “Looking for 315 E 15th in Manhattan? Google Maps on DROID RAZR M will get you there & not #iLost in Brooklyn”, and the ad carries the tagline, “The real world that’s fit for your hand”.
Motorola’s ad rides on the back of the fierce criticism that Apple maps have attracted in releasing what seems to be an unfinished app that doesn’t quite get locations right, often with hilarious results. It may also be remembered that Google owns Motorola now and Apple got rid of Google Maps…yes, the connection is easy to make.
Motorola also took the action to Twitter promoting the iLost hashtag.
Who will enter the fray next? Sit back and be amused by the ad slinging, it doesn’t matter if you’ve never heard of the DROID RAZR M before.