Microsoft CEO hints at Surface price range

By on September 17, 2012
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Don’t hold your breath for an under $200 price

In an interview with The Seattle Times, Microsoft CEO Steve Balmer hinted at the price of its forthcoming Surface tablet. He said, “If you look at the bulk of the PC market, it would run between, say, probably $300 [and] $700 or $800. … That’s the sweet spot”.

In doing so, Balmer dashed all hopes of an under $200 price tag for the Surface, as recent rumours have suggested.

Ballmer referenced the iPad’s pricing and continued, “I think most people would tell you that the iPad is not a super-expensive device. … [When] people offer cheaper, they do less. They look less good, they’re chintzier, they’re cheaper.

Balmer’s comments make it known that he is serious about targeting Apple’s iPad rather than the less expensive Kindle Fire and Nexus 7 products. So, cheaper it may not be but ambitious it certainly is for a company that has never produced a tablet before.


Nafisa Rebello writes and sometimes works in TV. She expected robots in 2012 and is still waiting for teleportation.

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