This latest acquisition echoes rival Facebook buying Instagram
Google has acquired Nik Software, the German developer of iOS and Mac photography app Snapseed, for an undisclosed amount. Nik Software produces a host of photography apps for Mac and Windows, but according to reports, the deal was focused around Snapseed.
“We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone”, Vic Gundotra, Google’s senior vice president of engineering posted on his Google+ account about the acquisition.
Analysts are looking at this development as Google’s attempt to keep up with Facebook’s buyout of Instagram. While Snapseed may not be as popular as Instagram, it does have its own share of loyal followers with many considering its photo editing capabilities superior to its competitor app. It was even named iPad app of 2011 by Apple.
The Verge also reports that employees from Nik Software who worked on Snapseed will relocate to Google headquarters in Mountain View to work directly on Google+. So, we might be right to lookout for Snapseed integration into Google+ soon.
Snapseed is also currently working on an Android app.