Another year, another iPhone

By on September 16, 2012
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Another non-exciting upgrade?


We’ve been going over this for the last few years- Apple releases a new iPhone, everyone says yawn. Then the unit arrives and we have a go at it and suddenly it becomes the best thing ever. Apple sells more units than they have done for any of their previous products and other manufacturers take a really long hard look at why their phone that appeared superior in every spec is suddenly dwarfed and irrelevant. And they scramble back to their copy machines design studios.

I’ve said this before and I’ll say it again. Apple does not believe in radically changing the way their products look or operate just for the sake of changing the way their products look and operate. Look at the following picture of first-ever Mac Book Pro released early 2006 next to the Retina display version released a couple of months back.

It took Apple seven years to go from left to right and you can clearly tell that the one on the right is an evolution of the one of the left. The iPhone 5 follows Apple’s design philosophy- subtle changes for the better but an overall appearance that the current user is extremely familiar with. The new iPhone 5 is a bit taller, a bit thinner and a bit lighter. However, no one will mistake the new iPhone for not being an iPhone.

Though I haven’t played with one yet, most opinions I’ve read from journalists that attended the launch event have high praises for the construction quality- almost comparing it to fine-made-jewelry. Add to that the latest in tech such as super speedy processor, LTE connectivity and an excellent camera and you have a great overall device. And that refined experience is exactly what Apple aims to give you every year. For the millions of us that will make this most successful Apple product ever, that is good enough. However, you’ll always find haters that won’t stop complaining- even if Apple manages to make Christina Aguilera appear when rubbing the new iPhone.


Abbas Jaffar Ali is the founder of and a blogger, geek and self-declared tech pundit who can't stop talking about technology. Find him on twitter as @ajaffarali

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