Steam will soon start selling non-game software titles. Is Valve’s games distribution platform turning into an App Store? Looks like it.
The popular PC games destination Steam will be taking an interesting turn come September 5th. Valve has announced that its online game distribution service will soon start selling non-game “software titles”. Some of the launch software titles will range from creativity to productivity suites, many of which will employ Steamworks features such as “easy installation, automatic updating” and Steam Cloud storage.
Here’s the bit from the press release:
The Software titles coming to Steam range from creativity to productivity. Many of the launch titles will take advantage of popular Steamworks features, such as easy installation, automatic updating, and the ability to save your work to your personal Steam Cloud space so your files may travel with you.
More Software titles will be added in an ongoing fashion following the September 5th launch, and developers will be welcome to submit Software titles via Steam Greenlight.
“The 40 million gamers frequenting Steam are interested in more than playing games,” said Mark Richardson at Valve. “They have told us they would like to have more of their software on Steam, so this expansion is in response to those customer requests.”
Personally, this sounds like Steam is expanding into an App Store, hosting not only games from leading publishers, but also regular applications that might be tailored for the gaming audience. We will see how this turns out. Again, the launch of the new service is September 5th.