Samsung introduces NX series of SMART cameras

By on August 29, 2012
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Wi-fi camera enables instant upload and sharing.

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Press Release: Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies is breaking new ground with its award-winning NX series with three new compact system cameras (CSC) that pioneer built-in Wi-Fi connectivity: the NX20, NX210 and NX1000. Now professional quality images can be easily captured, shared and stored straight from your camera – wherever you are in the world.

Mr. Raj Varma, General Manager of IT division at Samsung Gulf Electronics, said that the new NX range offers the versatility of a point and shoot and the quality of a DSLR camera. He added, “The new NX range marks an evolution in the SMART camera, offering wireless connectivity and fantastic image quality, so consumers can capture and share the best moments with friends and family from wherever they are. This dedication to innovation will make Samsung a leader in the SMART camera market.”

Introducing the NX20, NX210 and NX1000
The innovative additions to Samsung’s NX range represent the future in CSC technology: SMART cameras with in-built Wi-Fi technology that allow users to connect to wireless networks without any additional cards or devices. Full Wi-Fi connectivity is complemented by an impressive range of features, continuing the heritage of innovation that the NX series has been consistently recognized for since the launch of the NX10 in 2010.

As standard, all three NX models feature a 20.3 Megapixel APS-C CMOS sensor, developed in-house by Samsung to give high quality images in rich color and detail. They are also fully compatible with the NX series’ unique i-Function system, enabling users to control parameters using the lens itself, adjusting the image without ever having to move off target. With Samsung’s range of nine lenses and professional standard accessories, the NX eco-system ensures that all imaging ambitions can be realised, whatever the user’s photographic speciality or interest.

Enhancing Samsung’s 2012 SMART CAMERA ecosystem, these latest additions to the NX range have been designed to satisfy the ambitions of users of all abilities, whether an experienced professional or someone just looking to trade-up from their point-and-shoot.

In-Built Wi-Fi for simple sharing and saving
With Samsung’s latest SMART features, users can share pictures at the touch of a button, uploading to social networks including Facebook and Picasa, or emailing them to friends and family – all straight from their new NX camera. The cameras also offer further options for capturing and displaying images via other devices, including the ability to link to a Samsung smartphone and use as a remote viewfinder, and – with the Samsung Mobile Link function – to display images on devices such as tablets or internet-enabled TV.

Creative control at the touch of a button
Pictures shared on the spur of the moment are no longer restricted to simply shooting and sending – with the creative features of the new NX cameras, Facebook pictures can be artistic without ever going near a computer. The ten Smart Filters and added Selective Color function, for example, mean that users can adjust the look and feel of shots as they take them. In addition, all three cameras also feature Panorama and 3D Panorama, allowing the whole story to be told in one complete picture. With the Smart Panel featured on all the new models, settings and features can be easily accessed and applied, making creative photography easier than ever.

The NX20, NX210 and NX1000 are available across all leading retail outlets in the UAE. Prices for NX20 model is AED 3,799, with the NX210 available for AED 3,299 and the NX1000 for AED 2,299.


About

A former IT & Marketing Manager turned full time Editor, Nick enjoys hurling fireballs and tinkering with the latest gadgets. Follow him on Twitter as @theregos

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