Are all your ad clicks from humans?
A recent post made by Limited Run on their Facebook page makes for a very interesting read. The company is actually closing down their Facebook page because they found out that advertising with FB was, essentially, a scam.
“The 80% of clicks we were paying for were from bots. That’s correct. Bots were loading pages and driving up our advertising costs.”
At this time it cannot be verified that the bots are coming from Facebook themselves (to help them generate more revenue) or through some outside third party; although what benefit the latter would get is a mystery.
While these tests were being conducted the company additionally wanted to change their name from Limited Pressing to Limited Run, but Facebook said they would allow the name change, “only if we agreed to spend $2000 or more in advertising a month.”
Facebook’s share price since yesterday has fallen by another 6.22% down to $21.71 for now.