HP eyeing tablet market again

By on August 17, 2012
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Creates new ‘Mobility’ unit to focus on consumer tablets.

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In an internal memo at HP, the company is apparently looking to re-enter the consumer tablet market.

According to a report by The Verge, the newly created ‘Mobility’ division will focus on consumer tablets, as well as looking at “additional segments and categories where we believe we can offer differentiated value to our customers”. The division will be headed by Alberto Torres, who previously worked with Nokia. The company’s purported ‘commercial tablet’ will still fall under its PC division.

HP are no stranger to the tablet market, having attempted their own tablet launch last year with the WebOS HP TouchPad. But after dismal sales and failure to lure consumers, HP were forced to cease production and slash the price of their tablet down to $99 for a 16GB version in order to clear through stocks.

With Windows 8 on its way it makes sense for HP to want to take another stab at the consumer tablet market, however with the market already crowded with various manufacturers, it remains to be seen if HP really did learn their lessons from the TouchPad launch or not.

(via The Verge)


A former IT & Marketing Manager turned full time Editor, Nick enjoys hurling fireballs and tinkering with the latest gadgets. Follow him on Twitter as @theregos

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