Try before you buy at the Windows 8 app store

By on July 23, 2012
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Microsoft aims for an edge over Apple and Google app stores.

Microsoft has announced that their new Windows 8 app store, set for launch on October 26 will have a try before you buy feature. Developers can choose to let customers try apps for seven days before committing to the full paid version. This is something you can’t do with Apple but currently some Android apps do have fifteen minute trial versions.

Pricing details were also announced. Apps will be priced starting at $1.49 or approx AED5.41. In comparison, Apple and Google apps can sell for as low as $0.99 or approx AED3.64.

While this could potentially cut into volume of sales, this next bit might help make up for it. Windows 8 app developers will have a chance to collect more cash for their work.  Microsoft will take the industry standard 30% of app revenues from developers, but after an app rakes in $25,000, Microsoft will only take 20%. This could be a happy incentive for developers to churn out apps for the shiny new platform.


Nafisa Rebello writes and sometimes works in TV. She expected robots in 2012 and is still waiting for teleportation.

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