Research In Motion (RIM) hopes for success with new OS enabled device in the region.
First reported in The National, one or more countries in the Middle East will be included in the launch of Blackberry 10, which will be forthcoming in the first quarter of 2013.
Frank Boulben, the new chief marketing officer at RIM, confirmed that the company was in talks with Middle East mobile-phone operators but said it was too soon to announce which regional countries would be included in the initial launch.
The Middle East has been called a ‘priority market’ where the number of BlackBerry subscribers is growing exponentially. “This is our fastest-growing region alongside South America, South Africa and Indonesia” said Boulben.
Sales of Blackberry devices in the rest of the world have been in decline but RIM’s hopes are pinned on the new Blackberry 10 OS. It could decide the fate of the ailing company whose shares are down by about 95 per cent from their peak in 2008.