Samsung’s WB850F SMART Camera introduced in UAE

By on July 9, 2012
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The new WB850F surpasses all travel zoom cameras packing 21x optical zoom and 16.2 Megapixel sensors.


Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the launch of its latest travel zoom camera range, the WB850F SMART camera. The WB850F enhances the advanced optical zoom and image quality that the WB range is known for, with Wi-Fi capability to facilitate sharing and saving images – wherever users are in the world. Housed in a compact, light and durable body, the new zoom camera from Samsung makes the perfect travel companion.

One of the best parts of discovering new places and cultures is sharing your experiences with friends and family back home. With the Wi-Fi capability of the new Samsung SMART long-zooms this is quicker and easier than ever. From any Wi-Fi hotspot, users can email photos or share them on social networks such as Facebook and Picasa and post videos to YouTube in a few simple steps. The WB850F also uses GPS and Live Landmark to enhance your journeys, enabling you to download maps and find out information on nearby locations with the touch of a button. The camera’s Digital Compass can also give users their location and tell them how far they are from certain locations, whilst the MapView function allows users to download maps and use their camera to help explore new cities.

“Samsung’s SMART camera technology is a game changer. We’ve raised the bar with these devices as we continue to revolutionize how people interact with their cameras,” said Raj Varma, General Manager of the IT division, Samsung Gulf Electronics. “We added groundbreaking Wi-Fi functions to our zoom camera, building on the brilliant image quality that high-quality sensor and zoom lens provide — now with the ability to share images like never before,” he added.

As with its WB predecessors, the WB850F makes it easy to capture incredible detail through its zoom lens, making it simple to get up-close shots that were once out of reach. The WB850F features a 21x optical zoom – Samsung’s best yet. In order to capture the detail at its best, the WB850F packs a 16.2 Megapixel sensor. The WB850F also features pioneering BSI CMOS sensor technology to reduce image noise and distortion, even in low light conditions. This crystal-clear detail can then be experienced in all its clarity on the 3.0” VGA AMOLED screen.

Share unforgettable scenes in Full HD

Whether filming at the carnival in Global or from a vantage point atop Burj Khalifa, Samsung travel zoom cameras mean you can share your video in HD. The WB850F captures awesome detail in 1080/30p Full HD and 1080/60i for spectacular scenery shots.

Making it easy to get the best shot

With the new travel zoom cameras, it’s up to you how you get the best shot. On the WB850F, you can explore your own photographic skills with Full Manual Control, also taking advantage of the OIS. Alternatively, SMART Auto identifies and automatically selects the most appropriate of its scene modes to provide you with the best possible result every time. From a fireworks display to a dimly-lit party, scene detection technology identifies the shooting conditions and automatically tailors the settings to help achieve standout results.

Live Panorama to get everyone in the shot!

Live Panorama, featured on the WB850F, allows you to capture even more of the action, facilitating wide panoramic shots which don’t miss any of the detail, from sprawling mountain peaks through to large groups of friends. The function allows the easy capture of large scenes by simply holding down the shutter button and sweeping the camera across. Users can even preview the whole scene they’ve just captured via the LCD screen.

Fun features to add a twist to your travels

Why not add some more fun to your travels by getting creative with your photographs? With Split Shot you can divide the screen into three separate shots and create up to three different photographs by simply blending them together to create a whole new view of your travels. Using Magic Frame you can also position your target in the middle of a fun background – either choose from one of the many pre-designed backgrounds like movie billboards or posters or erase part of an existing picture to get even more creative! Or use the Picture in Picture feature to insert your photo – whether an eye-catching monument or personal portrait into another image or video so you can combine your favorite shots to make a memorable collage. You can also bend, stretch, and warp your friends and family for big laughs — with the Funny Face feature simply press the 5-direction key to enlarge heads or noses, or create hilarious distortions. And when you move the camera, Face Tracking preserves the funny looks just the way you want them.

The Samsung SMART WB850F camera is available across all leading retail outlets at a price of AED 1,499.


Filmmaker and film writer. An ironically strange combination. Follow his tweets on @faisalhashmi for his escapades in film.

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