PC sales stalling because of Windows 8

By on July 13, 2012
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Windows 8 is not even out yet, and one can already sense the anticipation among users.

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PC sales have slowed down in anticipation of Microsoft’s new operating system, Windows 8, and customers are waiting to decide whether they want the new operating system according to an IDC report. Windows 8 is expected to be launched this fall, in time for the holiday season.

PC World reports that until they get more information regarding Windows 8 or its devices, a major chunk of these prospective buyers may hold themselves from buying a new PC. Jay Chou, an IDC analyst says, “The announcement of a Windows 8 launch date, as well as broader communication of new features in the OS, are key steps that would help to address uncertainty about new product availability and help consumers and channels plan their purchases.”

Steve Ballmer, CEO of Microsoft, said that the new operating system & the Surface tablets that support it, will be available in October. Moreover, the RTM (Release to Manufacturing) of Windows 8 is expected next month, further solidifying the plans for a release. This would also mean that potential buyers will have a chance to tinker & play with the operating system in its almost-final form before deciding to buy one. The current Windows 8 version, available to public (free), for testing is the Release Preview.

The research director for personal computing at IDC, Davis Daoud says, “We don’t expect PCs using Windows 8 to boost growth significantly until the fourth quarter, which leads to a conservative outlook for the third quarter.” Other reasons behind sluggish PC sales are market saturation for notebooks, a longer adoption cycle among enterprise users and of course, the slow economy & low consumer confidence.


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