A proposed look at a new brand for the company.
Companies go through a visual brand refresh all the time. Whether it’s introducing a new logo, adjusting a font size, or radically changing how things look. Microsoft is a company that has been around for as long as I can remember, and tech pundits often ask if the company’s deep tech resolve is making it less ‘appealing’ to people, against the likes of say, Apple. Yes of course the actual products themselves are the stars of the show, but sometimes even the smallest changes can drastically change how people perceive a company and its products.
Designer Andrew Kim decided that in three days he would ‘update’ Microsoft’s current branding and messaging, and come up with something that would truly compete with the likes of Apple and Google. Overall his efforts are quite inspiring, opting for clean and sharp designs throughout Microsoft’s portfolio of products.
Check out Kim’s complete blog post about the experiment here.